Millennials cope with an uncertain future by embracing house plants
Trend - Often noted for their inclination toward plants and succulents as an affordable and easily transferable mode of home decor, millennials are electing to invest in design-driven plant stands and pottery that serve as a display of personal style, while also inviting the calming effect of nature.
Insight - Millennials are emphasizing aesthetics in fashion and home decor as a form of expression and when choosing products, many individuals from this demographic tend to opt-in for stylish solutions that are attention-captivating but also practical. This desire is tied to the dynamic lifestyle of youth in the city environment as many of them try to fit into smaller living spaces or attempt to remain flexible if faced with having to move.
Insight - Millennials are emphasizing aesthetics in fashion and home decor as a form of expression and when choosing products, many individuals from this demographic tend to opt-in for stylish solutions that are attention-captivating but also practical. This desire is tied to the dynamic lifestyle of youth in the city environment as many of them try to fit into smaller living spaces or attempt to remain flexible if faced with having to move.
Workshop Question - How can design-savvy products that are simple and affordable help consumers cope with uncertain economic futures?
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Date Range:
Sep 17 — Oct 18
Trending:
Warm
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