Millennials cope with an uncertain future by embracing house plants
Implications - Often noted for their inclination toward plants and succulents as an affordable and easily transferable mode of home decor, millennials are electing to invest in design-driven plant stands and pottery that serves as a display of personal style, while also inviting the calming affect of nature. This progression speaks to the simple desire of a much-maligned generation to make smaller commitments that offer a certain sense of stability when facing an uncertain future, such as inhabiting short-term rentals.
Workshop Question — How can design-savvy products that are simple and affordable help consumers cope with uncertain economic futures?
6 Featured, 53 Examples:
153,573 Total Clicks
Date Range:
Sep 17 — Oct 18
Trending:
This Year and Warm
Consumer Insight Topics:
