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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Mainstream Campy

Large iconic companies are leveraging aesthetic subversion and kitsch

Implications - Notoriously difficult to define, 'camp' is the idea of so deeply subverting what is considered "bad" to the point that it's considered "good." This visually translates as kitsch, and typically exists as a subcultural aesthetic. However as the Internet globalizes society and effectively democratizes what is considered "good taste," kitsch is embraced by a mainstream audience. The most extreme iteration of this is seen with large brands using camp in their products and marketing.
Workshop Question — How could your product or marketing become more visually subversive? Why or why not would this be a priority of yours?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
67,223 Total Clicks
Date Range:
Oct 17 — Oct 18
Trending:
This Year and Average
Consumer Insight Topics:

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