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Mainstream Campy

Large iconic companies are leveraging aesthetic subversion and kitsch

Implications - Notoriously difficult to define, 'camp' is the idea of so deeply subverting what is considered "bad" to the point that it's considered "good." This visually translates as kitsch, and typically exists as a subcultural aesthetic. However as the Internet globalizes society and effectively democratizes what is considered "good taste," kitsch is embraced by a mainstream audience. The most extreme iteration of this is seen with large brands using camp in their products and marketing.
SCORE 6.5
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58,824 Total Clicks
Oct 17 - Oct 18
Fresh and Mild
MarketingLifestyle
Featured Examples
Retro Metal Meal Buckets - KFC is Giving Away Retro Meal Buckets While Supplies Last
SCORE 7
This Year and Warm 734 Clicks Pub: Apr 24, 18
Retro Metal Meal Buckets
KFC is Giving Away Retro Meal Buckets While Supplies Last
For a limited time only, KFC Australia will be giving away retro meal buckets with ever purchase of a Giant Feast meal. This promotion dubbed “Just Say Bucket” celebrates the fast food... [More]
Unicorn-Covered Sodas - Unicorn Dr. Pepper is Available as Part of the 'Pick Your Pepper' Campaign
SCORE 7.1
This Year and Warm 365 Clicks Pub: Jun 27, 18
Unicorn-Covered Sodas
Unicorn Dr. Pepper is Available as Part of the 'Pick Your Pepper' Campaign
As part of its ongoing ‘Pick Your Pepper’ campaign, Dr. Pepper has debuted unicorn-clad sodas. With unicorn-themed snack, stationary, and decor already available, it seems only fitting... [More]
Cereal Monster-Inspired Tiki Mugs - The Cereal Monsters Geeki Tikis are Stylishly Retro
SCORE 6.7
Recent and Warm 136 Clicks Pub: Oct 11, 18
Cereal Monster-Inspired Tiki Mugs
The Cereal Monsters Geeki Tikis are Stylishly Retro
The Cereal Monsters Geeki Tikis are a geeky lineup of cereal-inspired drinking vessels that are sure to be a hit amongst consumers who favor the retro breakfast food characters. Available for... [More]
Youth-Targeted Cancer Campaigns - The Rethink Breast Cancer Campaign Takes a More Modern Approach
SCORE 2.2
This Year and Untested 143 Clicks Pub: Oct 25, 17
Youth-Targeted Cancer Campaigns
The Rethink Breast Cancer Campaign Takes a More Modern Approach
Creative agency Sid Lee has taken a unique approach to encourage a younger demographic to educate themselves on Breast Cancer in its Rethink Breast Cancer Campaign—which uses a humorous... [More]
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