Large iconic companies are leveraging aesthetic subversion and kitsch
Implications - Notoriously difficult to define, 'camp' is the idea of so deeply subverting what is considered "bad" to the point that it's considered "good." This visually translates as kitsch, and typically exists as a subcultural aesthetic. However as the Internet globalizes society and effectively democratizes what is considered "good taste," kitsch is embraced by a mainstream audience. The most extreme iteration of this is seen with large brands using camp in their products and marketing.
Workshop Question — How could your product or marketing become more visually subversive? Why or why not would this be a priority of yours?
