Indoor planters are incorporated into decor and furniture pieces
Trend - The rise of indoor gardens in urban environments has brought on small-space solutions like furniture and functional decor pieces that are integrated with plants, or space for plants. These items include everything from dining tables to wall hangings.
Insight - The population growth of major cities has resulted in more people being limited in their access to greenery, which has brought a boost to the indoor gardening industry. However, the small spaces that these consumers have to work with are also a concern--and many seek out easily integrated multifunctional items and furniture pieces that allow them to live minimally but comfortably.
Insight - The population growth of major cities has resulted in more people being limited in their access to greenery, which has brought a boost to the indoor gardening industry. However, the small spaces that these consumers have to work with are also a concern--and many seek out easily integrated multifunctional items and furniture pieces that allow them to live minimally but comfortably.
Workshop Question - Conceptualize a merging of products/services in your area of expertise that would benefit your customer.
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Date Range:
Mar 18 — Oct 18
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