Branded Transition

Brands provide support for consumers transitioning to a plant-based diet

Implications - From skipping meat once a week to transitioning to a fully vegetarian diet, many consumers are seeking diets that are healthier and more eco-friendly. Brands are stepping in as a support system through their offerings to help make that transition easier by outlining easy options for consumers to select. Such support not only better informs the consumer about their new diet, but also forges a deeper connection with the brand that is guiding the education of the consumer.

Workshop Question - How could your brand support and adapt to the lifestyle changes of modern consumers?
SCORE 4.6
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15,095 Total Clicks
Sep 18 - Oct 18
This Quarter and Untested
LifestyleFood
Featured Examples
Plant-Based QSR Sliders - The White Castle Impossible Slider is Made with Meat-Free Ingredients
SCORE 4.2
This Year and Average 146 Clicks Pub: Sep 13, 18
Plant-Based QSR Sliders
The White Castle Impossible Slider is Made with Meat-Free Ingredients
Meat-free diets are becoming very popular amongst consumers seeking to reduce their carbon footprint and avoid animal products for ethical reasons, which is seeing brands respond with new menu items... [More]
Grocery Store-Branded Cookbooks - The New Whole Foods Cookbook Will Feature 120 Plant-Based Recipes
SCORE 5.2
This Quarter and Warm 170 Clicks Pub: Oct 4, 18
Grocery Store-Branded Cookbooks
The New Whole Foods Cookbook Will Feature 120 Plant-Based Recipes
For the first time since 2002, consumers with a passion for home-cooking will be able to pick up a new Whole Foods cookbook. Not only is the new cookbook focused on healthy meals, but almost all of... [More]
Plant-Based Eating Hotlines - Simple Feast's 'Quit Meat Helpline' Offers Resources and Support
SCORE 5
This Quarter and Average 105 Clicks Pub: Oct 9, 18
Plant-Based Eating Hotlines
Simple Feast's 'Quit Meat Helpline' Offers Resources and Support
With the sales of plant-based products growing across all categories, plant-based meal kit company Simple Feast set up a ‘Quit Meat Helpline’ to offer support and resources for those who... [More]
Plant-Based Taco Offerings - Del Taco's Beyond Meat Tacos are Indulgent and Packed with Flavor
SCORE 3.9
This Quarter and Mild 73 Clicks Pub: Sep 26, 18
Plant-Based Taco Offerings
Del Taco's Beyond Meat Tacos are Indulgent and Packed with Flavor
It can be hard for vegetarians to enjoy fast food, as delicious or authentic meatless options are scarce, that is until the introduction of Del Taco’s Beyond Meat Tacos, which are offering a... [More]
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