Brands provide support for consumers transitioning to a plant-based diet
Implications - From skipping meat once a week to transitioning to a fully vegetarian diet, many consumers are seeking diets that are healthier and more eco-friendly. Brands are stepping in as a support system through their offerings to help make that transition easier by outlining easy options for consumers to select. Such support not only better informs the consumer about their new diet, but also forges a deeper connection with the brand that is guiding the education of the consumer.
Workshop Question — How could your brand support and adapt to the lifestyle changes of modern consumers?