Brands provide support for consumers transitioning to a plant-based diet
Trend - From skipping meat once a week to transitioning to a fully vegetarian diet, many consumers are seeking diets that are healthier and more eco-friendly. Brands are stepping in as a support system through their offerings to help make that transition easier by outlining easy options for consumers to select.
Insight - With the many dietary options that consumers now have and are willing to experiment with, the choices and information in this space can be overwhelming. Individuals who are looking to transition into more restricted diets that offer alternative products and avoid certain foods and ingredients often seek out information via different avenues--from peers to social media. Brands that are able to enable this shift are likely to be go-tos for consumers.
Insight - With the many dietary options that consumers now have and are willing to experiment with, the choices and information in this space can be overwhelming. Individuals who are looking to transition into more restricted diets that offer alternative products and avoid certain foods and ingredients often seek out information via different avenues--from peers to social media. Brands that are able to enable this shift are likely to be go-tos for consumers.
Workshop Question - How could your brand support and adapt to the lifestyle changes of modern consumers?
Trend Themes
-
Plant-based Diets — Consumers are seeking diets that are healthier and more eco-friendly, and brands are offering meat-free alternatives.
-
Branding and Support — Brands are stepping in as a support system to make dietary transitions easier for consumers.
-
Plant-based Education — Companies such as Simple Feast are offering resources and education to help people transition to more plant-based diets.
Industry Implications
-
Fast Food — Companies like White Castle and Del Taco are offering plant-based menu items to cater to the growing demand for meat-free options.
-
Cookbooks — Grocery stores like Whole Foods are releasing cookbooks featuring plant-based recipes to promote healthy eating and vegetarian-friendly options.
-
Support Services — Companies like Simple Feast are providing education, resources, and support for individuals seeking to transition to plant-based diets.
