Part of the Roy Choi for Williams Sonoma collection, the Pinch of LA Seasoning Salt and Rub is a must-have culinary tool inspired by menu items at the chef's various Los Angeles restaurants. The spicy seasoning salt and rub is a versatile blend of toasted sesame seeds, gochugaru chiles and black pepper. Due to its versatility, the Pinch of LA Seasoning Salt can be easily incorporated into everything from rice and noodles to burgers and tacos.
Originally gaining notoriety with his gourmet Korean taco truck, Kogi, Roy Choi is seen as a forefather of the modern food truck scene and who currently owns several Los Angeles area restaurants. The Roy Choi for Williams Sonoma collaboration is an eclectic mix of elevated kitchen staples powered by Korean flavors.
Image Credit: Williams Sonoma
LA-Inspired Korean Seasonings
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