Category
Business
Assisted Conversion
Trend cluster
Category
Delivery
Safety
Food delivery services shift gears to focus more on worker safety.
3.8
Trend score
Trend
What is the Delivery Safety trend?
Delivery Safety: Seeking to prioritize more than just their customers, food delivery services are working toward more initiatives and building in business practices that highlight the safety and care of their own workers—from allocating funds to ensuring vehicle quality to simply creating experiences that allow employees to interact and socialize.
Insight
The consumer insight behind the Delivery Safety trend
The era of conscious consumerism has allowed individuals to advocate for the greater good of the planet and their fellow humans through the products that they choose to purchase. By placing emphasis both on the sustainability of products and processes, as well as the ethics behind how workers are treated and compensated for their labour, individuals are demanding more from companies and feeling satisfied that they are contributing to progressive change.
Trend themes
Themes within the Delivery Safety trend
Three behaviours holding the trend together01
Safety Initiatives for Delivery Services
Food delivery services are prioritizing worker safety and implementing initiatives such as equipping delivery bikes with smart devices and providing safe cycling routes.
02
E-Bike Insurance for Accidents and Theft
Pedal Power Insurance offers comprehensive coverage specifically for e-bikes, protecting owners with liability insurance, personal injury insurance, and insurance for theft or damage.
03
Delivery-Focused E-Bikes
Amego offers a range of e-bikes specifically designed for food delivery workers, with a classic bicycle design, extended battery life, and competitive pricing.
Industry implications
What the Delivery Safety trend means for industry
Where the trend changes the playbookFor
Food and Beverage Delivery Services
Delivery safety initiatives and specialized e-bikes are driving innovation and improving safety for food and beverage delivery services.
For
Environmental Sustainability Solutions
The growth of the e-bike industry is providing eco-friendly solutions for transportation needs and reducing carbon footprints.
For
Insurance and Legal Services
The rise of e-bike usage has created a need for specialized insurance and legal services to protect riders from accidents and theft.
Workshop question
How can you as a company and brand make your employees feel better appreciated and secure? What policies can you put in place?
Trend signals
Trend signals for Delivery Safety
Trend score 3.8 out of 10, from popularity 59%, activity 48%, freshness 8%.
Popularity59%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Delivery Safety trend
4 featured examples from May 30, 2017 to Oct 3, 2018CategoryTech
Food Delivery-Focused E-Bikes
Amego Works With Uber Eats and Foodora to Help Food Delivery Workers
Food delivery companies need to keep up with the latest e-bike trends to stay competitive and meet customer demand.
CategoryTech
Indestructable Delivery E-Bikes
The DeliverEbike Eases the Lives of Delivery Service Workers
Food delivery services can leverage the DeliverEbike to enhance their operational efficiency and reduce their carbon footprint by incorporating eco-friendly delivery vehicles.
CategoryMarketing
Delivery Service Safety Initiatives
foodora is Teaming Up with SmartHalo for Bike to Work Week
The integration of smart biking devices and safety initiatives can help improve the safety and efficiency of food delivery services.
CategoryTech
Comprehensive E-Bike Insurance
Pedal Power Insurance Protects Ebike Riders From Damages
Pedal Power Insurance's entry into the e-bike insurance market highlights an opportunity for insurance companies to diversify their offerings.
