Category
Lifestyle
Assisted Choices
Trend cluster
Category
Big Brand
Canna-Biz
Established brands enter the cannabis space in an authentic way.
4.8
Trend score
Trend
What is the Big Brand Canna-Biz trend?
Big Brand Canna-Biz: Cannabis is becoming increasingly popular in North America and established brands are taking part in the growing market. By leveraging their strengths and established brand identity, these companies are able to reap the benefits of being a first-player in the cannabis lifestyle.
Insight
The consumer insight behind the Big Brand Canna-Biz trend
Contemporary consumers are feeling more at ease with cannabis as an ingredient in lifestyle goods as the industry grows and more products enter the market. Driven by curiosity, individuals are looking for ways to introduce the plant into their daily routines. Since many are wary about how cannabis might affect them, consumers look to more established and familiar brands that they trust in order to gain peace of mind and be more comfortable on their cannabis journey.
Trend themes
Themes within the Big Brand Canna-Biz trend
Three behaviours holding the trend together01
Established Brands Enter Cannabis Market
More established brands are recognizing the opportunity in the growing cannabis market as consumers look for trusted names to introduce cannabis into their daily routines.
02
Incorporating Cannabis in Everyday Products
As contemporary consumers continue to feel more at ease with cannabis as an ingredient, brands are incorporating cannabis into everyday products such as mascara and snack bars.
03
CBD-Infused Beauty Products
CBD is making its way into the beauty industry, with products like OUAI's Scalp & Body Scrub utilizing its anti-inflammatory properties.
Industry implications
What the Big Brand Canna-Biz trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
The cannabis industry continues to grow and attract established brands, creating opportunities for new products and services.
For
Beauty Industry
The beauty industry is incorporating CBD as an ingredient in new products, creating opportunities for innovation and disruption.
For
Food Industry
The legalization of recreational marijuana in Canada creates opportunities for food and beverage brands to create products that appeal to the cannabis culture and satisfy the munchies.
Workshop question
Where could you see your brand fitting into the emerging cannabis industry?
Trend signals
Trend signals for Big Brand Canna-Biz
Trend score 4.8 out of 10, from popularity 83%, activity 51%, freshness 8%.
Popularity83%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Big Brand Canna-Biz trend
4 featured examples from Aug 28, 2017 to Aug 14, 2018CategoryMarketing
Hunger-Curbing Snack Bars
Oh Henry Created a Limited-Edition 4:25 Bar to Satisfy the Munchies
Opportunity for food and beverage companies to develop snacks and beverages infused with cannabis or designed to satisfy the munchies.
CategoryFashion
Vegan Cannabis Mascaras
Milk Makeup's 'Kush Mascara' is Formulated with Cannabis Sativa Seed Oil
The beauty and cosmetics industry can capitalize on the trend of vegan and cannabis-based products, such as Milk Makeup's Kush Mascara.
CategoryFashion
Multipurpose CBD Scrubs
OUAI's Scalp & Body Scrub Calms Inflammation and Soothes Irritation
Personal care brands can tap into the growing demand for CBD-infused products and multipurpose scrubs.
CategoryLifestyle
Streaming Site Cannabis Strains
The Netflix Collection Offers 10 Strains of Medical Cannabis
Streaming services with the potential for integrated cross-promotion products.
