Big Brand Canna-Biz

Established brands enter the cannabis space in an authentic way

Implications - As cannabis culture works to entrench itself into the mainstream consciousness of North American consumer culture, established brands submit their contribution by identifying their key value offering as a brand and naturally extending that to this emerging industry. By leveraging their strengths and established brand identity, these companies are able to reap the benefits of being a first-player in cannabis lifestyle. For other brands looking to enter the cannabis space, these examples highlight the value of shedding conservative principles, and the now-changing standards that consumers once held for bigger brands.
SCORE 7.8
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35,173 Total Clicks
Aug 17 - Oct 18
This Week and Warm
MarketingLifestyleBranding
Featured Examples
Hunger-Curbing Snack Bars - Oh Henry Created a Limited-Edition 4:25 Bar to Satisfy the Munchies
SCORE 8.7
This Year and V. Hot 958 Clicks Pub: Jun 27, 18
Hunger-Curbing Snack Bars
Oh Henry Created a Limited-Edition 4:25 Bar to Satisfy the Munchies
Recreational marijuana use will soon be legal in Canada—making it the second country in the world to implement legislation—and Oh Henry is launching a limited-edition 4:25 bar that’s... [More]
Vegan Cannabis Mascaras - Milk Makeup's 'Kush Mascara' is Formulated with Cannabis Sativa Seed Oil
SCORE 6.9
This Year and Warm 238 Clicks Pub: Apr 17, 18
Vegan Cannabis Mascaras
Milk Makeup's 'Kush Mascara' is Formulated with Cannabis Sativa Seed Oil
For 420 this year, Milk Makeup is releasing a “high volume” Kush Mascara that is made with conditioning CBD-rich cannabis oil. The formula is said to boast heart-shaped fibers that fuse... [More]
Multipurpose CBD Scrubs - OUAI's Scalp & Body Scrub Calms Inflammation and Soothes Irritation
SCORE 7.2
This Quarter and Warm 267 Clicks Pub: Aug 14, 18
Multipurpose CBD Scrubs
OUAI's Scalp & Body Scrub Calms Inflammation and Soothes Irritation
OUAI expanded its range of innovative haircare products with an all-new deeply cleansing, foaming Scalp & Body Scrub that features exfoliating sugar crystals, probiotics and a version that... [More]
Streaming Site Cannabis Strains - The Netflix Collection Offers 10 Strains of Medical Cannabis
SCORE 5
Average 870 Clicks Pub: Aug 28, 17
Streaming Site Cannabis Strains
The Netflix Collection Offers 10 Strains of Medical Cannabis
The Netflix Collection offers 10 different cannabis strains that are meant to be smoked with specific shows that are featured on Netflix. The unique collection was co-created by Netflix itself and... [More]
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