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Big Brand Canna-Biz

Established brands enter the cannabis space in an authentic way

Implications - As cannabis culture works to entrench itself into the mainstream consciousness of North American consumer culture, established brands submit their contribution by identifying their key value offering as a brand and naturally extending that to this emerging industry. By leveraging their strengths and established brand identity, these companies are able to reap the benefits of being a first-player in cannabis lifestyle. For other brands looking to enter the cannabis space, these examples highlight the value of shedding conservative principles, and the now-changing standards that consumers once held for bigger brands.
Workshop Question — Where could you see your brand fitting into the emerging cannabis industry?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
49,419 Total Clicks
Date Range:
Aug 17 — Oct 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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