The Revolve Pop-Up Lets Consumers Make Their Own Beauty Boxes

 - Dec 8, 2017
References: revolve & hypebae
The online beauty retailer Revolve is opening a holiday beauty pop-up store, serving as the brand's first brick-and-mortar effort.

The physical space is offering panicked consumers the opportunity to buy something for the cosmetic's connoisseur in their lives, without worrying about the hassles of shopping online. The store features a vast selection of carefully curated brands, and includes cult favorites like OUAI and Becca Cosmetics. Most notably, Revolve's pop-up will feature customizable beauty boxes called "REVOLVE Build-A-Box," which enables guests to create their own unique gift boxes with a selection of over 100 different products. This activity helps engage the consumer, while promising a sentimental gift.

The pop-up is open from December 8th to December 22 in Los Angeles.