Co-Cosmetic

Cosmetic companies accelerate their co-branding initiatives

Implications - Understanding the rising influence of social media influencers, as well as acknowledging the interest piqued when traditional brands collaborate with adjacent industries, cosmetic companies are ramping up their co-branding initiatives via various product lines and/or retail spaces. Such experiences and products are formed as cosmetic brands aim to target Millennial and Gen Z consumers, appealing to their proclivities for novelty purchase decisions.
SCORE 7.5
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76,949 Total Clicks
May 17 - Oct 18
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FashionLifestyle
Featured Examples
Co-Branded Dessert Cosmetics - Sephora and Museum of Ice Cream are Launching Collaborative Makeup
SCORE 9.3
This Month and V. Hot 1,298 Clicks Pub: Sep 13, 18
Co-Branded Dessert Cosmetics
Sephora and Museum of Ice Cream are Launching Collaborative Makeup
There are countless collaborative makeup collections that fans can look forward to from prominent brands and celebrities but soon, beauty lovers will be able to get their hands on a new range of... [More]
Co-Branded Spring Cosmetic Collections - 3CE and Maison Kitsuné Have Partnered for a Second Launch
SCORE 6.3
This Year and Warm 559 Clicks Pub: Mar 23, 18
Co-Branded Spring Cosmetic Collections
3CE and Maison Kitsuné Have Partnered for a Second Launch
The makeup label 3CE and Maison Kitsuné have teamed up for a second time to launch a new cosmetics campaign that’s sure to help consumers achieve a natural summer glow. In the previous... [More]
Co-Branded Coffee Pop-Ups - Dove and Dunkin' are Helping Those Who "Run on Coffee and Dry Shampoo"
SCORE 8.2
This Week and Hot 250 Clicks Pub: Sep 27, 18
Co-Branded Coffee Pop-Ups
Dove and Dunkin' are Helping Those Who "Run on Coffee and Dry Shampoo"
Although the coming together of Dove and Dunkin’ might seem like an unusual collaboration, the two brands are joining forces for this year’s National Coffee Day to appeal to women who... [More]
Cafe-Based Cosmetic Pop-Ups - Glossier and Rhea's are Partnering for This Unique Retail Experience
SCORE 6.5
This Year and Warm 854 Clicks Pub: Mar 9, 18
Cafe-Based Cosmetic Pop-Ups
Glossier and Rhea's are Partnering for This Unique Retail Experience
Glossier and Rhea’s Cafe, a popular San Francisco-based eatery have teamed up, offering consumers what could be the cosmetic company’s most unique pop-up experience yet. Rhea’s has... [More]
Co-Branded Bridal Beauty Sets - The Knot and Butter London Collaborated on Bridal-Inspired Cosmetics
SCORE 3
Mild 369 Clicks Pub: May 20, 17
Co-Branded Bridal Beauty Sets
The Knot and Butter London Collaborated on Bridal-Inspired Cosmetics
Butter London and The Knot joined forces for the creation of a bridal beauty cosmetics collection, which includes a variety of lip and nail products for one’s special day and beyond. The... [More]
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