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Co-Cosmetic

Cosmetic companies accelerate their co-branding initiatives

Implications - Understanding the rising influence of social media influencers, as well as acknowledging the interest piqued when traditional brands collaborate with adjacent industries, cosmetic companies are ramping up their co-branding initiatives via various product lines and/or retail spaces.

Insight - Millennial and Gen Z consumers today hold very strong opinions about different brands in all sorts of industries and extend a good deal of loyalty to the brands they do like. As a result, these two demographic groups are often excited by unexpected partnerships that celebrate and spotlight their love of two separate brands at once.
Workshop Question - Consider a company or influencer your brand could co-create with.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
118,844 Total Clicks
Date Range:
Mar 18 — Jul 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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