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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Co-Cosmetic

Cosmetic companies accelerate their co-branding initiatives

Implications - Understanding the rising influence of social media influencers, as well as acknowledging the interest piqued when traditional brands collaborate with adjacent industries, cosmetic companies are ramping up their co-branding initiatives via various product lines and/or retail spaces. Such experiences and products are formed as cosmetic brands aim to target Millennial and Gen Z consumers, appealing to their proclivities for novelty purchase decisions.
Workshop Question — Consider a company or influencer your brand could co-create with.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
126,703 Total Clicks
Date Range:
May 17 — Oct 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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