The Halo Top x ColourPop collaboration shares a fun and summery collection of ice cream makeup shades of the cosmetic brand's popular Super Shock Shadows. The range of affordable eyeshadows, inspired by various flavors of Halo Top ice cream, are sold in pint-shaped packaging designs.
Fans of color cosmetics and ice cream alike will enjoy playing with shades like Strawberry, Birthday Cake, Mint Chip and Rainbow Swirl, each of which shares two novelty shades. As well as being able to purchase the products in duos, consumers can also get their hands on the entire Halo Top x ColourPop collaboration in a set that sells for $40.
The whimsical, dessert-inspired eyeshadows in the collaborative collection have sweet and playful names like Extra Sprinkles, Berry Sweet, Sherbet Day and By the Pound.
What Makes This Trend Stand Out
- Food-inspired Cosmetics
- Opportunity to innovate by creating cosmetic products that imitate or look like certain types of food
- Collaborative Products
- Opportunity to partner with other brands and create unique products that cater to a wider audience
- Novelty Packaging
- Opportunity to experiment with unique packaging designs that stand out from competitors
Sectors Adopting This
- Cosmetics
- Cosmetic companies can leverage the trend of food-inspired makeup to tap into new markets and create innovative products
- Food and Beverage
- Food and beverage companies can collaborate with cosmetics companies to create cross-industry partnerships and reach new audiences
- Packaging
- Packaging companies can help create innovative designs for cosmetics and food companies looking to differentiate their products from competitors
