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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,969 more

Sensationalized Seltzer

Brands reinvent digestive aids for a broader audience appeal

Trend - Traditional seltzers used to treat upset stomachs and aid digestion have been recreated to appeal to modern consumers, using shifts in flavor and branding to do so. Beverage brands are creating these new seltzer drinks while promoting the benefits of overall health.

Insight - Because of the contemporary movement for health and wellness, consumers looking to indulge are in search of minimalist offerings that are also beneficial to some capacity. As a result, this creates a demand for products that balance both taste and a healthier experience, allowing consumers the opportunity of treating themselves without guilt as they are able to maintain their health-conscious diet.
Workshop Question - How can your brand take a traditional product or characteristic and recreate a something new, to appeal to your core consumer?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 33 Examples:
35,744 Total Clicks
Date Range:
Mar 18 — Dec 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

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