Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Sensationalized Seltzer

Brands reinvent digestive aids for a broader audience appeal

Trend - Traditional seltzers used to treat upset stomachs and aid digestion have been recreated to appeal to modern consumers, using shifts in flavor and branding to do so. Beverage brands are creating these new seltzer drinks while promoting the benefits of overall health.

Insight - Because of the contemporary movement for health and wellness, consumers looking to indulge are in search of minimalist offerings that are also beneficial to some capacity. As a result, this creates a demand for products that balance both taste and a healthier experience, allowing consumers the opportunity of treating themselves without guilt as they are able to maintain their health-conscious diet.
Workshop Question - How can your brand take a traditional product or characteristic and recreate a something new, to appeal to your core consumer?
Trend Themes
1. Fruit Infusion - Beverage brands are infusing seltzers with fruit juice to add flavor without artificial flavors or preservatives, catering to consumers looking for a healthier and organic experience.
2. Free-from Movement - Seltzer brands are offering low-carb, low-calorie, and sugar-free options to cater to health-conscious consumers, creating a wave of growth and change in the alcohol beverage industry.
3. Sensationalized Flavors - Beverage brands are using shifts in flavor and branding to create new seltzer drinks with popular and gourmet flavors to appeal to modern consumers, which is creating a demand for products that balance both taste and a healthier experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from the fruit infusion and sensationalized flavors trends to offer healthier and organic options or novelty flavors to cater to consumers looking for guilt-free indulgence.
2. Alcohol Beverage - The alcohol beverage industry can benefit from the free-from movement trend by offering low-carb, low-calorie, and sugar-free options to cater to health-conscious consumers and differentiate from traditional options.
3. Retail - The retail industry can benefit from the fruit infusion trend by offering organic and fruit-infused seltzers that align with consumers' health and wellness values and preferences.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 33 Examples:
52,920 Total Clicks
Date Range:
Mar 18 — Dec 18
Trending:
Average
Consumer Insight Topics:

Related Examples

Atmosphere-Captured C02
Atmosphere-Captured C02
Vasler and Climeworks are Making Sparkling Water with Atmospheric C02
Herbaceous Sparkling Beverages
Herbaceous Sparkling Beverages
Sipp Sparkling Organics' Drinks Feature Basil, Thyme & Sage
Juice-Infused Sparkling Waters
Juice-Infused Sparkling Waters
'Slice' Sparkling Water is Flavored by Organic Fruit Juices
Sparkling CBD Water
Sparkling CBD Water
DRAM's Lemongrass CBD Sparkling Water Assists with Daily Stress Management
Caffeinated Carbonated Water
Caffeinated Carbonated Water
Sparkling Ice +Caffeine is a Fizzing, No-Sugar, Zero-Calorie Drink
Tea-Infused Carbonated Drinks
Tea-Infused Carbonated Drinks
Sound Sparkling Tea Beverages Share Unique Flavor Pairings in Cans
Waste-Reducing Sparkling Water
Waste-Reducing Sparkling Water
Dash Water's Infused Beverages Contain "Wonky" Fruits & Vegetables
Modernized Mineral Water Cans
Modernized Mineral Water Cans
S.pellegrino Now Offers Its Classic Sparkling Water in Sleek Cans
Sparkling Low-Alcohol Refreshments
Sparkling Low-Alcohol Refreshments
The PRESS Premium Alcohol Seltzer is Free of Artificial Colors
Decadent Dark Chocolate Liquors
Decadent Dark Chocolate Liquors
Bouvery Chocolate Vodka is Made with Fair Trade Organic Cocoa
Artist-Designed Vodka Bottles
Artist-Designed Vodka Bottles
Grey Goose's Quentin Monge Bottle Celebrates the Brand's Heritage
Ornate Organic Swedish Vodkas
Ornate Organic Swedish Vodkas
Purity Vodka is Distilled 34 Times to Ensure Optimal Purity
Local Micro-Distillery Vodkas
Local Micro-Distillery Vodkas
Our/New York is Manhattan's First Distillery Since Prohibition
Bubbly Non-Alcoholic Beverages
Bubbly Non-Alcoholic Beverages
TÖST is a Fruity, Alcohol-Free Version of Champagne
Millennial-Friendly Dog Toys
Millennial-Friendly Dog Toys
'LickCroix' is a Sparkling Water-Shaped Chew Toy for Pups
Troops-Supporting Vodkas
Troops-Supporting Vodkas
American Anthem Vodka will Donate $1 for Each Bottle Sold
Canned Cider Summer Packs
Canned Cider Summer Packs
The Strongbow Minis Range Consists of 4 Limited Edition Cans
Canned Sparkling Water Cocktails
Canned Sparkling Water Cocktails
Truly's Spiked & Sparkling Waters Can Be Enjoyed on the Go
Patriotic Americana Vodka Packaging
Patriotic Americana Vodka Packaging
The Absolut America Celebrates the Stars and Stripes
Rosy Millennial Libations
Rosy Millennial Libations
The Smirnoff Spiked Sparkling Seltzer Raspberry Rosé is Sugar-Free
Sultry Movie Character Cocktails
Sultry Movie Character Cocktails
The Magic Mike Cocktail at Pacific Hideaway Comes with a Surprise
Music Festival-Connected Bottles
Music Festival-Connected Bottles
The Malibu Connected Bottle Campaign Offers Plenty of Features
Sparkling Non-Alcoholic Rosés
Sparkling Non-Alcoholic Rosés
Welch's New Sparkling Rosé Offers the Taste of Vino Without the Wine
Cereal Cafe Parties
Cereal Cafe Parties
Kellogg's and Hailee Steinfeld Marked National Cereal Day with a Fun Event
Rosy Pink Ciders
Rosy Pink Ciders
Angry Orchard Rosé Puts a Millennial Pink Twist on Hard Cider
Boxed Chilean Rosés
Boxed Chilean Rosés
Designhorse Has Created Rosé Branding Inspired by Flora
Rosé-Inspired Vodkas
Rosé-Inspired Vodkas
Hanger 1 Rosé Vodka Uses Wine Grapes to Produce a Flavorful Full-Bodied Drink
Rose Petal-Infused Ciders
Rose Petal-Infused Ciders
The Crispin Cider Company 'Crispin Rosé' Has Pear and Apple Juices
Canned Sparkling Rosé Wines
Canned Sparkling Rosé Wines
The House Wine Rosé Bubbles are Perfect for Holiday Entertaining
Celebratory Canned Wines
Celebratory Canned Wines
The Scribe Winery Una Lou Rosé is Ornately Packaged and Light
Celebratory Rosé Bottles
Celebratory Rosé Bottles
Swish Beverages' Pink Party Rosé with Bubbles is Packed Like Champagne
Mythical Seltzer Waters
Mythical Seltzer Waters
'Polar' Released a Collection of Mythically Inspired Seltzer Waters
All-Natural Sangria Wines
All-Natural Sangria Wines
Beso Del Sol Pink is a Rose Flavored With Various Fruits