Brands reinvent digestive aids for a broader audience appeal
Implications - Traditional seltzers used to treat upset stomachs and aid digestion have been recreated to appeal to modern consumers, using shifts in flavor and branding to do so. Beverage brands are creating these new seltzer drinks while promoting the benefits of overall health. From juice-infused seltzers to botanical seltzer cocktails, this new development shows a way for companies to rebrand a classic bodily aid.
Workshop Question — How can your brand take a traditional product or characteristic and recreate a something new, to appeal to your core consumer?