Sensationalized Seltzer

Brands reinvent digestive aids for a broader audience appeal

Implications - Traditional seltzers used to treat upset stomachs and aid digestion have been recreated to appeal to modern consumers, using shifts in flavor and branding to do so. Beverage brands are creating these new seltzer drinks while promoting the benefits of overall health. From juice-infused seltzers to botanical seltzer cocktails, this new development shows a way for companies to rebrand a classic bodily aid.

Workshop Question - How can your brand take a traditional product or characteristic and recreate a something new, to appeal to your core consumer?
SCORE 6.4
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19,485 Total Clicks
Mar 18 - Dec 18
This Month and Average
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Featured Examples
Artisan Water Seltzer Cocktails - The Vive Hard Seltzer Contains 100 Calories and Two Grams of Carbs
SCORE 7.6
This Month and Hot 230 Clicks Pub: Dec 27, 18
Artisan Water Seltzer Cocktails
The Vive Hard Seltzer Contains 100 Calories and Two Grams of Carbs
The Vive Hard Seltzer cocktails have been announced by the Braxton Brewing Co. as a new lineup of refreshments for consumers that respond to the increasing demand for light artisan libations. The... [More]
Millennial Pink Seltzers - Nauti Seltzer is Now Selling a Sparkling Rosé in a Pretty Pink Hue
SCORE 5.9
This Year and Warm 346 Clicks Pub: Mar 23, 18
Millennial Pink Seltzers
Nauti Seltzer is Now Selling a Sparkling Rosé in a Pretty Pink Hue
For those who have always dreamed of a way of combining their love of sparkling water with their love of rosé, Nauti Seltzer has come up with the perfect solution. With its pretty pink hue and... [More]
Botanically Infused Canned Cocktails - The Svedka Spiked Seltzers Contain 100 Calories Per Can
SCORE 6.2
This Year and Warm 667 Clicks Pub: Jun 29, 18
Botanically Infused Canned Cocktails
The Svedka Spiked Seltzers Contain 100 Calories Per Can
The alcohol industry is experiencing a high level of growth and change to keep up with evolving consumer preferences, which is evident with new products coming to the market like the Svedka Spiked... [More]
Free-From Spiked Seltzers - Briggs Hard Seltzers are Made with 100% Real Fruit
SCORE 4.7
This Year and Average 222 Clicks Pub: Aug 10, 18
Free-From Spiked Seltzers
Briggs Hard Seltzers are Made with 100% Real Fruit
An increase in the sales of seltzer has caused many alcohol beverage companies to take note and launch hard seltzers to pique the interests of consumers. Briggs Hard Seltzer launched a trio of hard... [More]
Juice-Infused Seltzer Drinks - Trader Joe's Seltzer Water Features Sweet, Organic Fruit Juice
SCORE 4.5
This Year and Average 182 Clicks Pub: Sep 7, 18
Juice-Infused Seltzer Drinks
Trader Joe's Seltzer Water Features Sweet, Organic Fruit Juice
While the sales of sugar-laden sodas have plummeted over the past few years, seltzer water has stepped up in its place as an attractive sugar-, salt- and calorie-free alternative. As many health-... [More]
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