An increase in the sales of seltzer has caused many alcohol beverage companies to take note and launch hard seltzers to pique the interests of consumers. Briggs Hard Seltzer launched a trio of hard seltzers in Pineapple, Cranberry and Grapefruit that set themselves apart as the only ones of their kind made with 100% real fruit. Additionally, the hard seltzers boast no artificial flavors, added sugar or preservatives.
In all, the 5% ABV seltzer products are made with just three simple ingredients: filtered water, alcohol from cold-brewed sugar and fruit juice.
While the sales of soda have suffered due to changing consumer preferences, hard seltzer and sparkling water appeal to consumers with a better-for-you, calorie-conscious approach to refreshment.