Cosmetic serums adopt highly targeted formulations
Trend - Serums are increasingly targeted to specific areas of the body, either in formulation or marketing. These hyper-specialized serums allow for users to break down their routines to suit their exact needs.
Insight - As consumers use self-care as a form of escapism from their day-to-day routines, they increasingly seek out highly effective products in this space. Specialization, customization or targeted products and services in the cosmetic or self-care industries are appealing to those who put a lot of effort into creating the most efficient self-care routines for themselves.
Insight - As consumers use self-care as a form of escapism from their day-to-day routines, they increasingly seek out highly effective products in this space. Specialization, customization or targeted products and services in the cosmetic or self-care industries are appealing to those who put a lot of effort into creating the most efficient self-care routines for themselves.
Workshop Question - How could your brand offer a hyper-specialized product/service?
Trend Themes
1. Targeted Serums - As consumers use self-care as a form of escapism from their day-to-day routines, they increasingly seek out highly effective and targeted products in the cosmetic or self-care industries.
2. Versatile Beauty Boosters - Brands like Cuvée and CannaSmack are capitalizing on the multi-use trend, creating all-purpose products that can be mixed with other hair and skincare formulas to enhance their specific benefits.
3. Natural Ingredients in High-end Skincare - Top brands like Perricone MD and Philosophy are using natural ingredients like hyaluronic acid and antioxidants in their high-end skincare products to target the signs of aging and protect against environmental stressors.
Industry Implications
1. Cosmetics - Specialization, customization or targeted products and services in the cosmetic industry are appealing to those who put a lot of effort into creating the most efficient self-care routines for themselves.
2. Haircare - The Cuvée Essential Booster appeals to people looking to enhance their locks in a variety of ways while also being able to condition their hair with airy lightness.
3. Skincare - The use of natural ingredients in high-end skincare products is growing as people become more aware of the sustainability of the beauty products they use.
