Category
Fashion
Scaled Restraint
3.1
Trend score
Trend
What is the Precision Serum trend?
Precision Serum: Serums are increasingly targeted to specific areas of the body, either in formulation or marketing. These hyper-specialized serums allow for users to break down their routines to suit their exact needs.
Insight
The consumer insight behind the Precision Serum trend
As consumers use self-care as a form of escapism from their day-to-day routines, they increasingly seek out highly effective products in this space. Specialization, customization or targeted products and services in the cosmetic or self-care industries are appealing to those who put a lot of effort into creating the most efficient self-care routines for themselves.
Trend themes
Themes within the Precision Serum trend
Three behaviours holding the trend together01
Targeted Serums
As consumers use self-care as a form of escapism from their day-to-day routines, they increasingly seek out highly effective and targeted products in the cosmetic or self-care industries.
02
Versatile Beauty Boosters
Brands like Cuvée and CannaSmack are capitalizing on the multi-use trend, creating all-purpose products that can be mixed with other hair and skincare formulas to enhance their specific benefits.
03
Natural Ingredients in High-End Skincare
Top brands like Perricone MD and Philosophy are using natural ingredients like hyaluronic acid and antioxidants in their high-end skincare products to target the signs of aging and protect against environmental stressors.
Industry implications
What the Precision Serum trend means for industry
Where the trend changes the playbookFor
Cosmetics
Specialization, customization or targeted products and services in the cosmetic industry are appealing to those who put a lot of effort into creating the most efficient self-care routines for themselves.
For
Haircare
The Cuvée Essential Booster appeals to people looking to enhance their locks in a variety of ways while also being able to condition their hair with airy lightness.
For
Skincare
The use of natural ingredients in high-end skincare products is growing as people become more aware of the sustainability of the beauty products they use.
Workshop question
How could your brand offer a hyper-specialized product/service?
Trend signals
Trend signals for Precision Serum
Trend score 3.1 out of 10, from popularity 58%, activity 26%, freshness 8%.
Popularity58%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Precision Serum trend
5 featured examples from Dec 30, 2017 to Aug 20, 2018CategoryFashion
Anti-Aging Plasma Eye Serums
Perricone MD's 'Cold Plasma+ Eye' Product Has Multiple Uses
Disruptive innovation opportunity: Introduce innovative skincare products that cater to the anti-aging needs of consumers.
CategoryFashion
Skin-Repairing Eye Serums
Philosophy's 'Time in a Bottle for Eyes' Fights the Signs of Aging
The skincare industry can benefit from developing advanced eye serums to combat signs of aging, protect sensitive skin, and improve environmental protection capabilities.
CategoryLifestyle
Multifunctional Hemp-Infused Serums
CannaSmack's Rejuvenating Eye & Lip Serum Protects and Repairs
The skincare industry can explore the use of hemp-infused serums and other multipurpose products to meet the demands of consumers seeking effective and convenient solutions.
CategoryFashion
Eyelash-Thickening Serums
RapidLash Focuses on Hair Growth in Eyelashes and Eyebrows
A new product line of eyebrow-enhancing serums can disrupt the cosmetics industry by providing a more natural and long-term solution to the traditional eyebrow/mascara routines.
CategoryFashion
Versatile Hair Boosters
Cuvée's Essential Booster for Hair Touts "Skincare-Grade Ingredients"
The haircare industry can utilize skincare-grade ingredients and versatile hair boosters to create innovative products.
