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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Precision Serum

Cosmetic serums adopt highly targeted formulations

Implications - Serums are increasingly targeted to specific areas of the body, either in formulation or marketing, offering consumers concerned with self-care additions to their routine that they believe are more effective. This shift benefits consumers for its comprehensive approach to care, while allowing brands to expand their product lines and enhance consumer trust via specialization.
Workshop Question — Consider a more targeted product/service your brand could create for the solution/s it's offering consumers.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
45,210 Total Clicks
Date Range:
Dec 17 — Oct 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Anti-Aging Plasma Eye Serums
Anti-Aging Plasma Eye Serums
Perricone MD's 'Cold Plasma+ Eye' Product Has Multiple Uses
Those who are willing to invest in a high-end skincare product that will help to fight the signs of aging around the eye area are likely to find the ‘Cold Plasma+ Eye’ serum from... MORE
Serum-Infused Lip Balms
Serum-Infused Lip Balms
The Cute Press 'Juvena White Serum in Lip' Hydrates and Protects
Thailand’s Cute Press ‘Juvena White Serum in Lip’ is a lip balm cosmetic that’s infused with a serum to provide nourishment, long-lasting hydration and protection. The balm... MORE
Skin-Repairing Eye Serums
Skin-Repairing Eye Serums
Philosophy's 'Time in a Bottle for Eyes' Fights the Signs of Aging
As the sensitive skin under the eyes tends to be one of the first places that starts to show signs of aging as one grows older, taking care of it can help to turn back the clock dramatically—a... MORE
Eyelash-Thickening Serums
Eyelash-Thickening Serums
RapidLash Focuses on Hair Growth in Eyelashes and Eyebrows
The RapidLash Eyelash Enhancing Serum was made to enhance the length and density of users’ eyelashes and eyebrows. The serum works to condition and moisturize the hairs in the facial area,... MORE
Multifunctional Hemp-Infused Serums
Multifunctional Hemp-Infused Serums
CannaSmack's Rejuvenating Eye & Lip Serum Protects and Repairs
The CannaSmack Rejuvenating Eye & Lip Serum is a nourishing, multipurpose product that is infused with hemp and antioxidants to support repair and provide protection against environmental... MORE
play_circle_filled Versatile Hair Boosters
Versatile Hair Boosters
Cuvée's Essential Booster for Hair Touts "Skincare-Grade Ingredients"
The Essential Booster from Cuvée is a new haircare product that can be used to enhance one’s locks in a variety of ways. The product has been described as like a face serum for one’s... MORE

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play_circle_filled Culturally Inclusive Campaign Ads
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