Precision Serum

Cosmetic serums adopt highly targeted formulations

Implications - Serums are increasingly targeted to specific areas of the body, either in formulation or marketing, offering consumers concerned with self-care additions to their routine that they believe are more effective. This shift benefits consumers for its comprehensive approach to care, while allowing brands to expand their product lines and enhance consumer trust via specialization.
SCORE 6.2
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32,985 Total Clicks
Dec 17 - Oct 18
Just New and Mild
FashionCosmetics
Featured Examples
Anti-Aging Plasma Eye Serums - Perricone MD's 'Cold Plasma+ Eye' Product Has Multiple Uses
SCORE 7.2
This Year and Warm 556 Clicks Pub: Jan 3, 18
Anti-Aging Plasma Eye Serums
Perricone MD's 'Cold Plasma+ Eye' Product Has Multiple Uses
Those who are willing to invest in a high-end skincare product that will help to fight the signs of aging around the eye area are likely to find the ‘Cold Plasma+ Eye’ serum from... [More]
Serum-Infused Lip Balms - The Cute Press 'Juvena White Serum in Lip' Hydrates and Protects
SCORE 5.6
This Year and Warm 184 Clicks Pub: Apr 3, 18
Serum-Infused Lip Balms
The Cute Press 'Juvena White Serum in Lip' Hydrates and Protects
Thailand’s Cute Press ‘Juvena White Serum in Lip’ is a lip balm cosmetic that’s infused with a serum to provide nourishment, long-lasting hydration and protection. The balm... [More]
Skin-Repairing Eye Serums - Philosophy's 'Time in a Bottle for Eyes' Fights the Signs of Aging
SCORE 5.6
This Year and Warm 165 Clicks Pub: Jan 3, 18
Skin-Repairing Eye Serums
Philosophy's 'Time in a Bottle for Eyes' Fights the Signs of Aging
As the sensitive skin under the eyes tends to be one of the first places that starts to show signs of aging as one grows older, taking care of it can help to turn back the clock dramatically—a... [More]
Eyelash-Thickening Serums - RapidLash Focuses on Hair Growth in Eyelashes and Eyebrows
SCORE 5.2
This Year and Warm 220 Clicks Pub: Dec 30, 17
Eyelash-Thickening Serums
RapidLash Focuses on Hair Growth in Eyelashes and Eyebrows
The RapidLash Eyelash Enhancing Serum was made to enhance the length and density of users’ eyelashes and eyebrows. The serum works to condition and moisturize the hairs in the facial area,... [More]
Multifunctional Hemp-Infused Serums - CannaSmack's Rejuvenating Eye & Lip Serum Protects and Repairs
SCORE 3.9
This Quarter and Mild 97 Clicks Pub: Aug 20, 18
Multifunctional Hemp-Infused Serums
CannaSmack's Rejuvenating Eye & Lip Serum Protects and Repairs
The CannaSmack Rejuvenating Eye & Lip Serum is a nourishing, multipurpose product that is infused with hemp and antioxidants to support repair and provide protection against environmental... [More]
Versatile Hair Boosters - Cuvée's Essential Booster for Hair Touts "Skincare-Grade Ingredients"
SCORE 4
This Quarter and Average 74 Clicks Pub: Jul 5, 18
Versatile Hair Boosters
Cuvée's Essential Booster for Hair Touts "Skincare-Grade Ingredients"
The Essential Booster from Cuvée is a new haircare product that can be used to enhance one’s locks in a variety of ways. The product has been described as like a face serum for one’s... [More]
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