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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Precision Serum

Cosmetic serums adopt highly targeted formulations

Trend - Serums are increasingly targeted to specific areas of the body, either in formulation or marketing. These hyper-specialized serums allow for users to break down their routines to suit their exact needs.

Insight - As consumers use self-care as a form of escapism from their day-to-day routines, they increasingly seek out highly effective products in this space. Specialization, customization or targeted products and services in the cosmetic or self-care industries are appealing to those who put a lot of effort into creating the most efficient self-care routines for themselves.
Workshop Question - How could your brand offer a hyper-specialized product/service?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 41 Examples:
40,711 Total Clicks
Date Range:
Dec 17 — Oct 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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