Keeping up with the consumer demand to launch shades for all skin tones, the new Lush foundations comes in 40 different variations, which suit a wide range of specific undertones to ensure consumers get a flawless match that works for them.
The Lush foundations are said to provide a medium coverage finish, which is buildable, allowing users to cover any problem areas they may have without having it look too obvious. In order to help consumers figure out which of the 40 shades is ideal for them, Lush's Soho studio will be offering professional color matches until the 29th of June.
Dubbed Slap Sticks, the Lush foundations come in recyclable cardboard boxes that are partially dipped in wax, making them less harmful to the environment.
Image Credit: Lush / Cosmopolitan
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