Category
Lifestyle
Assisted Choices
Trend cluster
Category
Enchanted
Gourmet
The obsession with mythical branding makes its way to gourmet consumers.
2.1
Trend score
Trend
What is the Enchanted Gourmet trend?
Enchanted Gourmet: With origins on Instagram and an omnipresence on QSR menus, mermaid and unicorn inspired foods can now be seen with counterparts in the gourmet market. This progression highlights the ways in which motifs seemingly inspired by a desire for youthful frivolity can be repurposed for a more mature consumer group.
Trend themes
Themes within the Enchanted Gourmet trend
Three behaviours holding the trend together01
Mythical branding
Using mythical creatures as inspiration for branding is becoming increasingly popular among food and beverage companies, from quick-service restaurants to gourmet establishments.
02
Colorful food and beverages
There is a growing trend towards colorful food and beverages, with a focus on bright and bold hues inspired by unicorns and other mystical creatures.
03
Seaweed-infused seasoning salts
Seasoning salts infused with seaweed are gaining popularity, with companies creating unique blends using hand-picked seaweed flakes and sea salt.
Industry implications
What the Enchanted Gourmet trend means for industry
Where the trend changes the playbookFor
Food and beverage
Food and beverage companies can leverage mythical branding and creative use of colors to develop new products and attract customers.
For
Gourmet
Gourmet establishments can incorporate mythical branding and colorful food trends to create visually stunning and unique dishes that appeal to sophisticated consumers.
For
Health and wellness
Seaweed-infused seasoning salts provide a healthy alternative to traditional seasoning salts, offering added nutrition and unique flavor profiles.
Workshop question
What branding motif can be incorporated into your product offering in a new and unexpected way?
Trend signals
Trend signals for Enchanted Gourmet
Trend score 2.1 out of 10, from popularity 26%, activity 29%, freshness 8%.
Popularity26%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Enchanted Gourmet trend
4 featured examples from Jul 25, 2017 to Sep 30, 2018CategoryLifestyle
Enchanting Seasoning Salts
This Williams Sonoma Magic Unicorn Sea Salt is Magically Branded
The food and beverage industry can explore opportunities in creating and marketing mythically branded seasoning salts, like Williams Sonoma's Magic Unicorn Sea Salt, to appeal to…
CategoryLifestyle
Savory Multi-Colored Buns
Momma Fung's Rainbow Buns are Filled with Pork, Curry or Vegan Fillings
Businesses in the restaurant industry can leverage this trend by adding savory unicorn-inspired dishes to their menus, attracting customers seeking unique and visually appealing f…
CategoryLifestyle
Seaweed-Infused Seasoning Salts
This Seaweed Sea Salt Blend Was Made in Wales for Liberty London
The food and beverage industry can explore the use of seaweed-infused seasonings to create innovative products and cater to health-conscious consumers.
CategoryLifestyle
Rose-Hued Unicorn Grits
'Millers All Day' is Serving Up a Magical New Breakfast Option
Food and beverage companies can capitalize on the unicorn food trend and natural color additives to create unique and visually appealing products.
