Enchanted Gourmet

The obsession with mythical branding makes its way to gourmet consumers

Implications - With origins on Instagram and an omnipresence on QSR menus, mermaid and unicorn inspired foods can now be seen with counterparts in the gourmet market. This progression highlights the ways in which motifs seemingly inspired by a desire for youthful frivolity can be repurposed for a more mature consumer group.

Workshop Question - What branding motif can be incorporated into your product offering in a new and unexpected way?
SCORE 4.7
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28,430 Total Clicks
Jul 17 - Sep 18
This Quarter and Mild
LifestyleFood
Featured Examples
Enchanting Seasoning Salts - This Williams Sonoma Magic Unicorn Sea Salt is Magically Branded
SCORE 5.9
This Quarter and Warm 396 Clicks Pub: Sep 28, 18
Enchanting Seasoning Salts
This Williams Sonoma Magic Unicorn Sea Salt is Magically Branded
The Magic Unicorn Sea Salt from the Beautiful Briny Sea collection by Williams Sonoma is a mythically branded seasoning salt with bold flavors and impressive versatility. The enchanted seasoning... [More]
Savory Multi-Colored Buns - Momma Fung's Rainbow Buns are Filled with Pork, Curry or Vegan Fillings
SCORE 3.2
Mild 443 Clicks Pub: Jul 25, 17
Savory Multi-Colored Buns
Momma Fung's Rainbow Buns are Filled with Pork, Curry or Vegan Fillings
Over the past few months, multi-colored food and beverages inspired by mythical creatures like mermaids and unicorns have exploded in popularity—but Momma Fung & Co. is introducing a... [More]
Seaweed-Infused Seasoning Salts - This Seaweed Sea Salt Blend Was Made in Wales for Liberty London
SCORE 4.3
This Quarter and Average 188 Clicks Pub: Sep 30, 18
Seaweed-Infused Seasoning Salts
This Seaweed Sea Salt Blend Was Made in Wales for Liberty London
Mermaid Confetti from Liberty London is a proprietary blend of laver and dulse seaweed flakes and sea salt. Produced by the Pembrokeshire Beach Food Company in Pembrokeshire, Wales, for the... [More]
Rose-Hued Unicorn Grits - 'Millers All Day' is Serving Up a Magical New Breakfast Option
SCORE 3.2
This Year and Mild 161 Clicks Pub: Mar 24, 18
Rose-Hued Unicorn Grits
'Millers All Day' is Serving Up a Magical New Breakfast Option
With the unicorn trend showing no sign of slowing down, a newly opened restaurant in Charleston has begun serving up a rose-hued breakfast dubbed ‘Unicorn Grits.’ A sparkly take on a... [More]
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