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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,231 more

Enchanted Gourmet

The obsession with mythical branding makes its way to gourmet consumers

Implications - With origins on Instagram and an omnipresence on QSR menus, mermaid and unicorn inspired foods can now be seen with counterparts in the gourmet market. This progression highlights the ways in which motifs seemingly inspired by a desire for youthful frivolity can be repurposed for a more mature consumer group.
Workshop Question — What branding motif can be incorporated into your product offering in a new and unexpected way?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 28 Examples:
33,190 Total Clicks
Date Range:
Jul 17 — Sep 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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