The obsession with mythical branding makes its way to gourmet consumers
Implications - With origins on Instagram and an omnipresence on QSR menus, mermaid and unicorn inspired foods can now be seen with counterparts in the gourmet market. This progression highlights the ways in which motifs seemingly inspired by a desire for youthful frivolity can be repurposed for a more mature consumer group.
Workshop Question - What branding motif can be incorporated into your product offering in a new and unexpected way?
Trend Themes
1. Mythical Branding - Using mythical creatures as inspiration for branding is becoming increasingly popular among food and beverage companies, from quick-service restaurants to gourmet establishments.
2. Colorful Food and Beverages - There is a growing trend towards colorful food and beverages, with a focus on bright and bold hues inspired by unicorns and other mystical creatures.
3. Seaweed-infused Seasoning Salts - Seasoning salts infused with seaweed are gaining popularity, with companies creating unique blends using hand-picked seaweed flakes and sea salt.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage mythical branding and creative use of colors to develop new products and attract customers.
2. Gourmet - Gourmet establishments can incorporate mythical branding and colorful food trends to create visually stunning and unique dishes that appeal to sophisticated consumers.
3. Health and Wellness - Seaweed-infused seasoning salts provide a healthy alternative to traditional seasoning salts, offering added nutrition and unique flavor profiles.
