Mermaid Confetti from Liberty London is a proprietary blend of laver and dulse seaweed flakes and sea salt. Produced by the Pembrokeshire Beach Food Company in Pembrokeshire, Wales, for the department store's private label brand, the Mermaid Confetti is an ideal gourmet seasoning salt for enhancing a Sunday roast, baked goods or a variety of brunch dishes. In order to create the luxurious blend, the laver and dulse seaweed flakes have been hand-picked from remote rock pools that dot the Pembrokeshire coastline in Wales.
Liberty London is an iconic West London department store known for its wide selection of luxury goods and stunning Tudor Revival architecture. Other highly covetable food items available from the store's private label include jams by Rosebud Preserves, chocolates by Pump Street and small-batch gins by Jensen’s.
Image Credit: Liberty London
Key Themes Behind This Trend
- Seaweed-inspired Seasoning
- The trend of using seaweed as a gourmet seasoning salt offers opportunities for innovative flavor combinations and health-conscious alternatives.
- Artisanal Food Products
- The rise of artisanal food products, like the Mermaid Confetti seasoning salt, presents opportunities for small-batch producers to create unique blends and cater to niche markets.
- Local Sourcing and Sustainability
- The emphasis on hand-picking seaweed flakes from remote rock pools highlights the trend of local sourcing and sustainability, providing opportunities for coastal communities to tap into the growing demand for natural ingredients.
Where This Applies
- Food and Beverage
- The food and beverage industry can explore the use of seaweed-infused seasonings to create innovative products and cater to health-conscious consumers.
- Retail
- Retailers can embrace the trend of private label artisanal food products to differentiate their offerings and attract discerning customers.
- Coastal Communities
- Coastal communities can capitalize on the trend of local sourcing and sustainability by harvesting seaweed and creating unique products, contributing to their economic development.
