These Maldon Salts Play on the Brand's Signature Product
Michael Hemsworth — November 16, 2023 — Lifestyle
References: maldonsalt & foodbev
These new Maldon salts are being launched in the UK as a seasoned take on the brand's signature sea salt flakes that are sure to be welcomed by avid chefs of all kinds.
The products include the Maldon Garlic and Malden Chilli, which both start off with Maldon sea salt flakes paired with their respective seasonings. The Maldon Garlic features wild and roasted garlic, while Maldon Chilli features Aleppo pepper and bird's eye chillies. Priced at £3.50 each, the salts are making their way now to select retailers in the UK for chefs to pick up.
Commercial Director Robert La Francesca spoke on the new Maldon salts saying, "As proud makers and merchants of salt since 1882 and known for our quality salt around the world, we are regarded by consumers as their trusted seasoning advisor. People told us they wanted to see a larger range of salts from Maldon Salt, in fact 55% of people said they would intend to buy a flavoured salt by Maldon. And so, we delivered! These two exciting new flavoured salts really do offer fantastic flavour at your fingertips and now with our extended flavoured range there are even more ways to seize the seasoning and elevate dishes.”
The products include the Maldon Garlic and Malden Chilli, which both start off with Maldon sea salt flakes paired with their respective seasonings. The Maldon Garlic features wild and roasted garlic, while Maldon Chilli features Aleppo pepper and bird's eye chillies. Priced at £3.50 each, the salts are making their way now to select retailers in the UK for chefs to pick up.
Commercial Director Robert La Francesca spoke on the new Maldon salts saying, "As proud makers and merchants of salt since 1882 and known for our quality salt around the world, we are regarded by consumers as their trusted seasoning advisor. People told us they wanted to see a larger range of salts from Maldon Salt, in fact 55% of people said they would intend to buy a flavoured salt by Maldon. And so, we delivered! These two exciting new flavoured salts really do offer fantastic flavour at your fingertips and now with our extended flavoured range there are even more ways to seize the seasoning and elevate dishes.”
Trend Themes
1. Flavoured Salt Products - These new Maldon salts offer a range of exciting flavors that cater to the growing demand for seasoned salts.
2. Expanded Salt Product Range - Maldon Salt responded to consumer demand by introducing a larger variety of flavored salts, allowing chefs to elevate their dishes with more options.
3. Trusted Seasoning Advisor - As a recognized and trusted brand in the salt industry, Maldon Salt has become consumers' go-to source for quality seasoned salts.
Industry Implications
1. Gourmet Food - The introduction of flavored salts provides a new avenue for gourmet food companies to elevate their product offerings and cater to the growing demand for unique flavors.
2. Food Retail - With the launch of the new Maldon salts, food retailers have an opportunity to expand their salt product range and offer customers a wider selection of seasoned salts.
3. Restaurant Industry - Restaurants can leverage the popularity of seasoned salts by incorporating the new Maldon flavors into their menu options, providing customers with enhanced dining experiences.
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