Trader Joe's observed that chicken-flavored seasoning salt has been especially popular in Australia over the last few years, which inspired the creation of a new vegan-friendly seasoning salt. What started as poultry seasoning in Australia quickly became a unique way to season other items like fries—and now, it's become a staple in fish and chip shops. After visiting and trying the phenomenon for themselves, Trader Joe's team decided to recreate the experience for people back home but in a way that everybody could enjoy, no matter if they choose to eat chicken or not.
Trader Joe’s Vegan Chicken-less Seasoning Salt is a blend of sea salt, onion and garlic powder, colorful turmeric and a few other spices. The savory seasoning is completely animal-free but offers a satisfying way to enhance everything from fries to roasted cauliflower.
Image Credit: Trader Joe's
Key Themes Behind This Trend
- Vegan Seasoning Innovation
- Developing new vegan seasoning options to cater to the growing number of consumers who prioritize plant-based diets.
- Ethnic-inspired Seasoning Blends
- Creating seasoning blends inspired by flavors from around the world to cater to consumers seeking new and exotic tastes.
- Functional Seasonings
- Developing seasonings with added health benefits, such as anti-inflammatory or immune-boosting properties.
Where This Applies
- Food and Beverage
- Leveraging new seasoning trends to capture a larger market share of the food and beverage industry.
- Retail
- Providing customers with a wide range of seasoning options and catering to diverse flavor preferences in order to increase sales.
- Health and Wellness
- Incorporating healthy and functional seasoning blends into products to appeal to health-conscious consumers.
