The Cornish Sea Salt Super Seed Topper Seasoning is Premium
Michael Hemsworth — June 23, 2021 — Marketing
References: cornishseasalt & foodbev
The Cornish Sea Salt Super Seed Topper seasoning is a new product from the UK-based brand developed in partnership with author and chef Elly Curshen as a premium option for avid cooks to try out. The seasoning features a blend of the brand's smoked sea salt flakes along with golden linseeds, fried onion, garlic, nigella and poppy seeds. The product comes as the brand's first collaboration product that will be arriving on Waitrose shelves in the UK starting July 5, 2021 at a price point of £2.99 for 155-gram pinch pots.
Managing Director Philip Tanswell explained the new Cornish Sea Salt Super Seed Topper seasoning further saying, "We first launched the collaboration on our direct-to-consumer channel in February as part of an influencer marketing campaign. Within the first week we had organically reached more than two million people. Collaboration blends are a new venture for Cornish Sea Salt. As we take the portfolio in this direction, we hope to encourage shoppers to further use our product as a go-to for recipes and home-cooking occasions.”
Managing Director Philip Tanswell explained the new Cornish Sea Salt Super Seed Topper seasoning further saying, "We first launched the collaboration on our direct-to-consumer channel in February as part of an influencer marketing campaign. Within the first week we had organically reached more than two million people. Collaboration blends are a new venture for Cornish Sea Salt. As we take the portfolio in this direction, we hope to encourage shoppers to further use our product as a go-to for recipes and home-cooking occasions.”
Trend Themes
1. Collaboration Blends - The success of Cornish Sea Salt's partnership with author and chef Elly Curshen shows the potential of collaboration blends as a new trend in the seasoning industry.
2. Seed-infused Seasonings - The use of seeds as ingredients in seasoning blends, as seen in Cornish Sea Salt's Super Seed Topper, is a growing trend in the seasoning industry.
3. Direct-to-consumer Channels - Cornish Sea Salt's success with their direct-to-consumer launch of the Super Seed Topper seasoning highlights the potential for using this channel to reach a wider audience and build brand awareness.
Industry Implications
1. Food and Beverage - Collaboration blends and seed-infused seasonings are potential disruptive innovations for the food and beverage industry, providing new flavor profiles and product offerings.
2. Retail - The success of the direct-to-consumer launch of Cornish Sea Salt's Super Seed Topper suggests a potential shift towards e-commerce and online sales in the retail industry.
3. Marketing and Advertising - Influencer marketing campaigns, such as Cornish Sea Salt's, can be an effective way for businesses to reach a wide audience and build brand awareness.
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