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Seed-Infused Seasoning Salts

The Cornish Sea Salt Super Seed Topper Seasoning is Premium

— June 23, 2021 — Marketing
The Cornish Sea Salt Super Seed Topper seasoning is a new product from the UK-based brand developed in partnership with author and chef Elly Curshen as a premium option for avid cooks to try out. The seasoning features a blend of the brand's smoked sea salt flakes along with golden linseeds, fried onion, garlic, nigella and poppy seeds. The product comes as the brand's first collaboration product that will be arriving on Waitrose shelves in the UK starting July 5, 2021 at a price point of £2.99 for 155-gram pinch pots.

Managing Director Philip Tanswell explained the new Cornish Sea Salt Super Seed Topper seasoning further saying, "We first launched the collaboration on our direct-to-consumer channel in February as part of an influencer marketing campaign. Within the first week we had organically reached more than two million people. Collaboration blends are a new venture for Cornish Sea Salt. As we take the portfolio in this direction, we hope to encourage shoppers to further use our product as a go-to for recipes and home-cooking occasions.”
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