Category
Fashion
Scaled Restraint
Trend cluster
Category
Home
Dermaplaning
At-home dermaplaning treatments become increasingly popular.
3.7
Trend score
Trend
What is the Home Dermaplaning trend?
Home Dermaplaning: Once a hidden self-care regimen in North America, or one that consumers solely got done as spa treatments, dermaplaning is now becoming a powerful force in the skincare industry, and is being adopted into a variety of tools to be used at home.
Insight
The consumer insight behind the Home Dermaplaning trend
For many women, there is stigma attached to certain perceived flaws--like "excess" hair. However, everything from genetics to hormonal issues can result in abundant hair growth in women, and it is both normal and common. Products in this space are slowly marketing themselves in a way that ignores the stigmas attached to these concerns, and instead offers a solution for women who have them.
Trend themes
Themes within the Home Dermaplaning trend
Three behaviours holding the trend together01
At-Home Dermaplaning
At-home dermaplaning treatments are becoming increasingly popular with a variety of tools available for use in consumers' homes.
02
Facial Shaving Devices
Facial shaving devices for women are gaining traction, being marketed as a way to remove fine hair and dead skin cells.
03
Combination Hair Removal & Exfoliation Devices
Combination hair removal and exfoliation devices that utilize sonic or vibrating technology are gaining popularity in the skincare industry.
Industry implications
What the Home Dermaplaning trend means for industry
Where the trend changes the playbookFor
Skincare
The skincare industry is becoming increasingly innovative, with more at-home treatments available to consumers.
For
Beauty
The beauty industry is expanding its offerings to include more tools and devices for at-home use.
For
Personal Care
The personal care industry is capitalizing on the trend of at-home self-care practices, offering a variety of products that allow consumers to perform spa-like treatments on themselves.
Workshop question
Is there a line of products your brand can release that involve spa-related treatments that can be performed in the home?
Trend signals
Trend signals for Home Dermaplaning
Trend score 3.7 out of 10, from popularity 62%, activity 40%, freshness 8%.
Popularity62%
Activity40%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Home Dermaplaning trend
6 featured examples from Sep 12 to Sep 27, 2018CategoryFashion
Female Face-Shaving Devices
Tweezerman's Bright Complexion Facial Dermaplaner Exfoliates with Ease
There is an opportunity for skincare companies to incorporate at-home tools and innovative exfoliation methods into their product lines.
CategoryFashion
At-Home Dermaplaning Devices
The DERMAFLASH 2.0 LUXE Removes Dead Skin Cells, Debris and Fine Hair
The beauty and skincare industry can benefit from the rise in at-home dermaplaning devices by creating innovative products and formulas that complement and enhance the benefits of…
CategoryFashion
Mini Facial Hair Shavers
The Megainvo Electric Facial Hair Remover is Portable and Painless
The beauty industry can leverage the popularity of portable and painless facial hair removal devices to introduce innovative solutions and attract a wider range of consumers.
CategoryFashion
Exfoliating Hair Removal Devices
The Sonicsmooth Uses Sonic Technology for a Two-in-One Treatment
The beauty and skincare industry can benefit from incorporating sonic technology into their products to provide more effective and convenient solutions for consumers.
CategoryFashion
Exfoliating Skincare Foams
Dr. Brandt's Radiance Resurfacing Foam Was Inspired by Dermaplaning
Opportunities for brands to introduce exfoliating products that mimic in-office treatments, add innovative tools, and incorporate AHAs.
CategoryFashion
At-Home Facial Shavers
Shiseido's Facial Razor Gently and Painlessly Removes Facial Hair
The skincare industry has an opportunity to develop innovative at-home facial grooming tools that offer painless and effective facial hair removal.
