At-home dermaplaning treatments become increasingly popular
Trend - Once a hidden self-care regimen in North America, or one that consumers solely got done as spa treatments, dermaplaning is now becoming a powerful force in the skincare industry, and is being adopted into a variety of tools to be used at home.
Insight - For many women, there is stigma attached to certain perceived flaws--like "excess" hair. However, everything from genetics to hormonal issues can result in abundant hair growth in women, and it is both normal and common. Products in this space are slowly marketing themselves in a way that ignores the stigmas attached to these concerns, and instead offers a solution for women who have them.
Insight - For many women, there is stigma attached to certain perceived flaws--like "excess" hair. However, everything from genetics to hormonal issues can result in abundant hair growth in women, and it is both normal and common. Products in this space are slowly marketing themselves in a way that ignores the stigmas attached to these concerns, and instead offers a solution for women who have them.
Workshop Question - Is there a line of products your brand can release that involve spa-related treatments that can be performed in the home?
Trend Themes
1. At-home Dermaplaning - At-home dermaplaning treatments are becoming increasingly popular with a variety of tools available for use in consumers' homes.
2. Facial Shaving Devices - Facial shaving devices for women are gaining traction, being marketed as a way to remove fine hair and dead skin cells.
3. Combination Hair Removal & Exfoliation Devices - Combination hair removal and exfoliation devices that utilize sonic or vibrating technology are gaining popularity in the skincare industry.
Industry Implications
1. Skincare - The skincare industry is becoming increasingly innovative, with more at-home treatments available to consumers.
2. Beauty - The beauty industry is expanding its offerings to include more tools and devices for at-home use.
3. Personal Care - The personal care industry is capitalizing on the trend of at-home self-care practices, offering a variety of products that allow consumers to perform spa-like treatments on themselves.
