Category
Lifestyle
Assisted Choices
Trend cluster
Category
Elevated
Nectar
Upmarket honey infusions serve as a versatile culinary indulgence.
3.5
Trend score
Trend
What is the Elevated Nectar trend?
Elevated Nectar: Gourmet honey products infused with elegant ingredients are offering new expanded culinary uses beyond that of a topping or finishing touch. This shift highlights the ability of elevated ingredients to allow consumers the room to better experiment at home in a more affordable manner and the marketing opportunity that lies within that.
Trend themes
Themes within the Elevated Nectar trend
Three behaviours holding the trend together01
Expanded Culinary Use of Gourmet Honey
The trend of infusing honey with elegant ingredients for expanded culinary uses creates disruptive innovation opportunities for luxury food brands and artisanal producers to offer experimental and high-end honey products.
02
Health and Nutrient-Dense Honeys
The trend of offering health benefits and nutrient-dense honeys, such as Manuka honey or prebiotic honey, creates disruptive innovation opportunities for honey brands and beekeepers to capitalize on the booming alternative wellness market.
03
Infused Honeys with Innovative Ingredients
The trend of infusing honey with innovative ingredients, such as hemp oil or CBD, creates disruptive innovation opportunities for honey brands to experiment with new flavors and health benefits that cater to the growing demand for natural remedies and non-alcoholic relaxation products.
Industry implications
What the Elevated Nectar trend means for industry
Where the trend changes the playbookFor
Luxury Food
Luxury food brands and artisanal honey producers can leverage the trend of expanded culinary use of gourmet honey to offer experimental and high-end honey products to discerning consumers.
For
Alternative Wellness
Beekeepers and honey brands can capitalize on the trend of health and nutrient-dense honeys to offer natural and organic honey products that cater to the increasing demand for alternative wellness solutions.
For
Natural Remedies
Honey brands can leverage the trend of infused honeys with innovative ingredients to market natural and organic honey products as alternative remedies for stress, anxiety, and other health conditions.
Workshop question
What subtle flavor infusions can be explored in order to make your product more versatile?
Trend signals
Trend signals for Elevated Nectar
Trend score 3.5 out of 10, from popularity 50%, activity 46%, freshness 8%.
Popularity50%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Elevated Nectar trend
5 featured examples from Nov 13, 2017 to Sep 27, 2018CategoryLifestyle
Diverse Honey Collections
Rowse Honey Features a Range of Dynamic Flavors
In addition to honey, companies in this industry can create diverse flavor profiles for other products and experiment with unique packaging designs to appeal to consumers.
CategoryLifestyle
Flavored Honey Cream Spreads
Bumbleberry Farms Launched Four New Indulgent Handcrafted Flavors
Incorporating natural and locally sourced ingredients can create a disruptive edge in the food and beverage industry.
CategoryLifestyle
Nutrient-Dense Honeys
The Hilltop Honey Manuka Honey Range Comes in Three Strengths
The food and beverage industry can explore the increasing demand for natural health products and create more Manuka honey-based products or use similar ingredients to create other…
CategoryLifestyle
Hemp Oil-Infused Honeys
Beekeeper's Naturals' 'B.Chill' Combines Raw Honey, CBD Hemp & MTC Oil
The natural remedies industry can leverage the trend of hemp oil-infused products to offer consumers alternative solutions for stress relief and relaxation.
CategoryLifestyle
Purified Prebiotic Honeys
The Capilano Honey Beeotic Honey will Launch on the US Market
Prebiotic honeys could revolutionize the honey industry, offering a naturally occurring gut health benefit to consumers.
