Elevated Nectar

Upmarket honey infusions serve as a versatile culinary indulgence

Implications - Gourmet honey products infused with elegant ingredients are offering new expanded culinary uses beyond that of a topping or finishing touch. This shift highlights the ability of elevated ingredients to allow consumers the room to better experiment at home in a more affordable manner and the marketing opportunity that lies within that.

Workshop Question - What subtle flavor infusions can be explored in order to make your product more versatile?
SCORE 6.1
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25,416 Total Clicks
Nov 17 - Sep 18
This Quarter and Average
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Featured Examples
Diverse Honey Collections - Rowse Honey Features a Range of Dynamic Flavors
SCORE 6.4
Warm 901 Clicks Pub: Nov 13, 17
Diverse Honey Collections
Rowse Honey Features a Range of Dynamic Flavors
Rowse Honey is based in London, England, and it enlisted the creative agency BrandOpus to design the branding for its honey in a way that reflects its varying flavors. There are several honeys in... [More]
Flavored Honey Cream Spreads - Bumbleberry Farms Launched Four New Indulgent Handcrafted Flavors
SCORE 7.4
This Year and Warm 788 Clicks Pub: Aug 30, 18
Flavored Honey Cream Spreads
Bumbleberry Farms Launched Four New Indulgent Handcrafted Flavors
Bumbleberry Farms set out to craft a honey cream range that would satisfy consumers’ desire for something fun, sweet, shareable and locally sourced. The all-new Bumbleberry Farms Honey Cream... [More]
Nutrient-Dense Honeys - The Hilltop Honey Manuka Honey Range Comes in Three Strengths
SCORE 4.9
This Year and Average 309 Clicks Pub: Apr 24, 18
Nutrient-Dense Honeys
The Hilltop Honey Manuka Honey Range Comes in Three Strengths
The Hilltop Honey Manuka Honey range has been unveiled by the brand in the UK as a new lineup of products for health-conscious consumers to help them enjoy the benefits of the nutrias food product.... [More]
Hemp Oil-Infused Honeys - Beekeeper's Naturals' 'B.Chill' Combines Raw Honey, CBD Hemp & MTC Oil
SCORE 5.9
This Year and Warm 386 Clicks Pub: Jun 6, 18
Hemp Oil-Infused Honeys
Beekeeper's Naturals' 'B.Chill' Combines Raw Honey, CBD Hemp & MTC Oil
Beekeeper’s Naturals launched B.Chill as a uniquely infused honey product that promises to “upgrade your nightly ritual or take the edge off during a stressful day.” The product... [More]
Purified Prebiotic Honeys - The Capilano Honey Beeotic Honey will Launch on the US Market
SCORE 3.3
This Quarter and Mild 56 Clicks Pub: Sep 27, 18
Purified Prebiotic Honeys
The Capilano Honey Beeotic Honey will Launch on the US Market
The Capilano Honey Beeotic Honey has been unveiled by the Australia-based brand as a new product for health-conscious consumers in the US to try out when seeking out a nutritiously natural condiment.... [More]
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