Chewable Care

Soft chews adopt nutritious, health-enhancing ingredients

Implications - Brands are offering edible self-care products in chewable form, with products that range from performance-enhancement to those that claim to enhance the appearance and strength of skin. This simple form of ingesting nutritious ingredients provides a taste and experience-led motivation for health-minded consumers to purchase.
SCORE 6
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Activity
Freshness
Megatrends
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26,464 Total Clicks
Sep 16 - Sep 18
Fresh and Mild
LifestyleHealth
Featured Examples
Cranberry Soft Chew Supplements - Ocean Spray's CRANBERRY +health Supplement is Made with Real Fruit
SCORE 8
This Week and Hot 113 Clicks Pub: Sep 25, 18
Cranberry Soft Chew Supplements
Ocean Spray's CRANBERRY +health Supplement is Made with Real Fruit
Ocean Spray produces a wide range of cranberry-centric beverages and snacks, and it is now introducing ‘CRANBERRY +health’ as its first supplement. The supplements take the form of... [More]
Oral Care Soft Chews - BasicBites Chocolate Soft Chews Support Oral Care and Enamel Health
SCORE 6.4
New and Warm 19 Clicks Pub: Sep 28, 18
Oral Care Soft Chews
BasicBites Chocolate Soft Chews Support Oral Care and Enamel Health
BasicBites’ sugar-free chocolate soft chews set themselves apart as a product that will appeal to those with a sweet tooth, all the while supporting oral health. While countless consumers... [More]
Adaptogenic Wellness Chews - Nerium's Functional Chews Help to Promote Energy or Sleep
SCORE 6.3
This Quarter and Warm 104 Clicks Pub: Aug 7, 18
Adaptogenic Wellness Chews
Nerium's Functional Chews Help to Promote Energy or Sleep
Nerium is now adding to its collection of anti-aging skincare and wellness products with Wellness Chews in the form of both an Energy Formula and a Sleep Formula. These functional new products... [More]
Performance-Enhancing Chews - The Q-Force Soft Chews Help Improve Performance, Focus and Immunity
SCORE 2.1
Untested 168 Clicks Pub: Sep 20, 16
Performance-Enhancing Chews
The Q-Force Soft Chews Help Improve Performance, Focus and Immunity
FRS is currently producing a line of Q-Force Soft Chews that provide consumers with the energy they need to boost their performance without any of the artificial sweeteners, colors or flavors found... [More]
Collagen-Infused Soft Chews - Neocell's Healthy Candy Chews are Infused With Beautifying Ingredients
SCORE 2.5
Untested 193 Clicks Pub: Jun 13, 17
Collagen-Infused Soft Chews
Neocell's Healthy Candy Chews are Infused With Beautifying Ingredients
Neocell’s healthy candy chews are infused with two types of collagen, hyaluronic acid, and vitamin c ingredients. These beautifying supplements help one achieve a youthful glow, and double as... [More]
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