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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,860 more

Chewable Care

Soft chews adopt nutritious, health-enhancing ingredients

Trend - Brands are offering edible self-care products in chewable form, with products that range from performance-enhancement to those that claim to enhance the appearance and strength of skin. This simple form of ingesting nutritious ingredients provides a taste and experience-led motivation for health-minded consumers to purchase.

Insight - For consumers who are choosing to prioritize their health, what they consume is of great importance. However, frequent barriers to achieving fitness and nutrition goals include having to balance those with all the social and professional responsibilities of daily life, leaving little time in the day for many consumers to prioritize their health in a disciplined manner. Products that these consumers can receive the benefits from on-the-go, then, are extremely valuable.
Workshop Question - How could your brand provide simpler on-the-go solutions for its customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
35,028 Total Clicks
Date Range:
Aug 18 — Nov 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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