Simply Gum is known for making a wide variety of chewing gum and mint products that are natural, and its newest offering is a flavor called Awaken. The Awaken Gum combines a uniquely energizing combination of peppermint, matcha and caffeine—enough so that the entire pack contains the equivalent of roughly two cups of coffee.
The all-natural chewing gum is free from artificial ingredients like plastics, synthetics and aspartame, and will appeal to health-conscious consumers with its vegan-friendly and xylitol-free formula. The simple ingredients that make the chewing gum include organic raw cane sugar, a natural chicle base, organic vegetable glycerin and organic rice flower, plus natural flavor.
Beyond helping to freshen the breath, chewing gum is quickly becoming a functional way for consumers to receive a variety of wellness-boosting benefits.
Why This Trend Is Growing
- Natural Chewing Gum
- Disruptive innovation opportunity: Develop new flavors and formulations of natural chewing gum to cater to health-conscious consumers.
- Functional Chewing Gum
- Disruptive innovation opportunity: Create chewing gums that offer additional wellness-boosting benefits beyond freshening the breath.
- Energizing Chewing Gum
- Disruptive innovation opportunity: Invent chewing gums that contain natural ingredients like caffeine and matcha to provide an energizing effect.
Industries Being Reshaped
- Food and Beverage
- Disruptive innovation opportunity: Explore new ways to create natural and functional chewing gums that cater to the health-focused market.
- Wellness and Personal Care
- Disruptive innovation opportunity: Integrate functional chewing gum into wellness and personal care routines, offering unique benefits for consumers.
- Natural Products
- Disruptive innovation opportunity: Develop a line of natural chewing gums utilizing organic and vegan-friendly ingredients.
