Nerium is now adding to its collection of anti-aging skincare and wellness products with Wellness Chews in the form of both an Energy Formula and a Sleep Formula. These functional new products feature a proprietary Circadiplex blend that includes potent adaptogens such as ashwagandha root and leaf extract, reishi mushroom and gotu kola. Together, these ingredients help to manage stress, alleviate anxiety and regulate the body's circadian rhythm.
While the Wellness Chews Energy Formula is packed with caffeine, B vitamins and L-Tyrosine to naturally boost one's energy, sustain alertness and support normal cortisol levels, the Sleep Formula includes melatonin, chamomile and L-Tryptophan. Both of these premium new wellness products target busy health-conscious consumers who want to naturally support themselves throughout the day and prepare for a night of rest.
Key Themes Behind This Trend
- Adaptogenic Wellness Products
- The rise of adaptogenic wellness products like Nerium's Wellness Chews presents an opportunity for businesses to tap into the growing demand for natural stress relief and circadian rhythm regulation.
- Functional Chews
- The introduction of functional chews as a delivery mechanism for wellness ingredients opens up innovative possibilities for creating convenient and enjoyable products that support energy and sleep.
- Natural Energy and Sleep Solutions
- The increasing interest in natural solutions for energy and sleep presents an opportunity for businesses to develop products like Nerium's Energy and Sleep Formulas that cater to health-conscious consumers.
Where This Applies
- Skincare and Wellness
- The skincare and wellness industry can explore incorporating adaptogenic ingredients into their products to offer holistic solutions for stress relief and overall well-being.
- Functional Food and Beverage
- The functional food and beverage industry can explore the use of functional chews to create convenient and targeted products that support specific health needs like energy and sleep.
- Nutraceuticals and Supplement
- The nutraceuticals and supplement industry can capitalize on the growing demand for natural energy and sleep solutions by formulating products that contain adaptogens and other natural ingredients.
