Online influencers and vloggers evolve into digital animations
Implications - Online influencers continue to evolve with emerging platforms and forms of content creation, and with that, we’re seeing a shift toward more digitally animated personas. From Instagram starlets to YouTube vloggers, influencers are emerging not in the form of young Millennials or Gen Z, but digitally created animations that evoke nostalgia and familiarity in their cartoonish form. Not only meant to attract younger audiences, these inanimate, digital creations allow for more playful storytelling techniques as way to present content in a new light.
Workshop Question — How can your brand leverage an unconventional influencer or media persona to add a sense of nostalgia and sentimentality to your brand?