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Animated Influencer

Online influencers and vloggers evolve into digital animations

Trend - Online influencers continue to evolve with emerging platforms and forms of content creation, and with that, we’re seeing a shift toward more digitally animated personas. These digitally created animations that evoke nostalgia and familiarity in their cartoonish form.

Insight - Millennials and Gen Z consumers emphasize experience not only in the product space, but also in reference to content and beyond. As a result, younger audiences prioritize novelty—whether it be in terms of immersion or something unexpected. In this space, engagement is increased as consumers choose to interact and explore new forms of presentation, product storytelling, and more.
Workshop Question - How can your brand leverage an unconventional influencer or media persona to add a sense of nostalgia and sentimentality to your brand?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
74,713 Total Clicks
Date Range:
Oct 17 — Dec 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Virtual Fashion Influencers
Virtual Fashion Influencers
Miquela Sousa is Instagram's First Virtual Fashion Icon
Miquela Sousa is a nineteen-year-old half-Brazillian, half-Spanish model and singer, whose presence is contained exclusively online on Instagram as she is the first virtual fashion influencer.... MORE
play_circle_filled Cartoon Vlogger Influencers
Cartoon Vlogger Influencers
Sanrio's Hello Kitty Just Got an Incredibly Adorable YouTube Channel
As the digital revolution spawned realistic CGI influencers like Lil Miquela and gorgeous computerized models like Shudu, it should come as no surprise that the latest entertainment and lifestyle... MORE
play_circle_filled Teen Pony Webseries
Teen Pony Webseries
'My Little Pony: Equestria Girls' is a New Digital Series Set in High School
Hasbro is now expanding its “Mane 6” My Little Ponies with seven grown-up characters in a new digital series called ‘My Little Pony: Equestria Girls.’ The new “Mane 7&#... MORE
play_circle_filled Creative Clay Webseries
Creative Clay Webseries
Hasbro's 'Play-Doh Show' is a Short Animated Stop-Motion Series for Kids
Hasbro recently launched the Play-Doh Show as an all-new series of animated stop-motion shorts on YouTube. From now until the end of the year, short episodes will be airing weekly, giving a peek... MORE
play_circle_filled Empowering Educational Series
Empowering Educational Series
Earth to Luna is an Cartoon about Science with a Strong Female Lead
Earth to Luna is a preschool animated series following main character Luna—a six-year old with a passion for all things science-related. The educational show’s episodes can be streamed... MORE

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