Brands are adapting medical formulations and formats to the needs of kids
Trend - Medical brands are adapting to the needs of children and infant customers by creating formulas or tools for medications that are more suited to the more finicky nature of their habits and preferences.
Insight - When it comes to child and infant care, there are certain safety measures or particularities that parents have to consider. Children can be finicky or simply unaware on how to use certain items, and brands that are able to accommodate that appeal to busy parents that are trying to balance childcare with other responsibilities.
Insight - When it comes to child and infant care, there are certain safety measures or particularities that parents have to consider. Children can be finicky or simply unaware on how to use certain items, and brands that are able to accommodate that appeal to busy parents that are trying to balance childcare with other responsibilities.
Workshop Question - How could your brand better streamline the platform in which its product or service is offered?
Trend Themes
1. Child-friendly Medication Format - Brands are adapting medical formulations and formats to the needs of children and infant customers by creating formulas or tools for medications that are more suited to the more finicky nature of their habits and preferences.
2. Medication Reminder Devices - Toy-like devices, such as the 'MEYKO', are providing reminders for children on taking their essential medication on a regimented schedule.
3. Personalized Medicine Making - Companies such as FabRx transforming candy-producing 3D printers into personalized medicine makers, providing a new and appealing way for medicine to be made, especially for sick children who are often resistant to take the remedies they need to get better.
Industry Implications
1. Pharmaceutical Industry - Pharmaceutical companies could benefit by adapting to the needs of child and infant customers, while creating more advanced and efficient tools, techniques and medication delivery formats.
2. Medical Device Industry - Medical device companies could benefit from developing devices like 'MEYKO' that integrate reminder functionality for children, providing child friendly design features and easy-to-use experiences, among other things.
3. 3D Printing Industry - 3D printing companies could benefit by exploring the possibility of repurposing their existing technology to produce personalized medication, providing access to a far broader and more convenient source or medication supply.
4 Featured, 35 Examples:
62,809 Total Clicks
Date Range:
Mar 17 — Sep 18
Trending:
Warm
Consumer Insight Topics:
