Playful Furniture Adhesive

Stephen Johnson's Synthetic Dough is Colorful and Practical

Furniture is often created to appear as seamlessly put together as possible, which is what makes Stephen Johnson's new synthetic dough entitled PLAY, such a unique concept.

The item was modeled after children's Play-doh, but functions as a strong adhesive that's powerful enough to bond wood, glass, marble and even metal. PLAY is rendered in a variety of bright colors, like green, blue pink and purple, creating a visually striking effect to every piece of furniture it's used on. In order to demonstrate the strength of this product, Johnson create tables out of the design dough.

In addition to the playful furniture constructions, Johnson also recommends the adhesive be used to decorate furniture, like lamps or tabletops.

Multi-purpose Adhesives
Synthetic dough adhesive like PLAY presents opportunity to create multi-functional furniture designs.
Color in Design
PLAY's multi-colored design dough presents opportunities for furniture or decorating products to incorporate color in unique ways.
Playful Design
Johnson's playful use of synthetic dough can inspire furniture designers to incorporate elements of playfulness in their products.

Sectors Adopting This

Furniture Manufacturing
Synthetic dough adhesive like PLAY can create unique furniture designs outside the traditional constraints of standard adhesive products.
Home Decor
PLAY's multi-colored adhesive design dough can present opportunities for creative home decor products and materials.
Art and Craft Supplies
Synthetic dough adhesive like PLAY can serve as materials for art and craft projects where a strong and colorful adhesive is needed.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 56%
Activity 27%
Freshness 8%

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