Conductive Dough Toys

Dough Universe's 'Electro Dough' for Kids Teaches STEAM Principles

As part of a Kickstarter crowdfunding campaign, start-up Tech Will Save Us is launching Dough Universe, which introduces an 'Electro Dough' for kids that teaches science, technology, engineering, art and math.

Electro Dough, or "electronic play dough" conducts electricity, making it possible for kids to program a variety of their own entertaining toys that light up, emit sounds or move. With an easy-to-use companion app, kids are able to follow stories and challenge themselves when it comes to creating new masterpieces.

As it stands, Dough Universe is first introducing three types of kits: Bright Creatures, Squishy Sounds and Electro Machines, which are designed to teach kids about everything from the basics of building circuits and integrating LED lights and motorized movements.

STEAM Education Toys
Creating toys that teach science, technology, engineering, art and math that are both fun and educational.
Programmable Toys
Developing toys that can be programmed by children to perform specific actions, such as lighting up or emitting sounds.
Conductive Material Toys
Incorporating conductive materials, such as electro dough, into toys to allow children to learn about electricity and circuits in a hands-on way.

Who This Affects Most

Toy Industry
Leveraging the latest technology to create innovative and educational toys that improve children's development and learning abilities.
Education Industry
Creating educational tools and resources that promote hands-on learning and allow for a more interactive educational experience.
STEM Education Industry
Creating fun and engaging methods to teach science, technology, engineering and math, while also incorporating art to promote creativity and critical thinking skills.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 29%
Activity 86%
Freshness 8%

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