The omnipresence of pumpkin spice expands to include inedible merchandise
Implications - With the ubiquitous nature of pumpkin spice as a standalone flavor now moving past its place as a punchline, some brands are using it as inspiration for a variety of products outside the food and beverage category. This shift underlines the ability of food and beverage trends to influence far outside their industry once they reach a level of pop culture status that exceeds the mere experience of a flavor.
Workshop Question - How can you look to food and beverage trends for inspiration in your industry?
Trend Themes
1. Fall-inspired Non-food Products - With the popularity of pumpkin spice expanding from food and beverage to other products, businesses have an opportunity to create non-food items inspired by seasonal flavors.
2. Alternative Fragrances - As consumers seek out unique scents, there is an opportunity for businesses to introduce deodorants and perfumes inspired by food and drink.
3. Seasonal Makeup Palettes - Beauty brands can create seasonal makeup palettes inspired by popular seasonal flavors, like pumpkin spice.
Industry Implications
1. Personal Care - Businesses in the personal care industry can expand their product lines to include scented non-food items, like deodorants.
2. Fashion - Fashion companies can create seasonal releases that incorporate colors and patterns inspired by popular seasonal flavors.
3. Beauty - Beauty brands can capitalize on popular seasonal flavors by creating makeup palettes and skincare products inspired by them.
