The omnipresence of pumpkin spice expands to include inedible merchandise
Implications - With the ubiquitous nature of pumpkin spice as a standalone flavor now moving past its place as a punchline, some brands are using it as inspiration for a variety of products outside the food and beverage category. This shift underlines the ability of food and beverage trends to influence far outside their industry once they reach a level of pop culture status that exceeds the mere experience of a flavor.
Workshop Question - How can you look to food and beverage trends for inspiration in your industry?
Trend Themes
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Fall-inspired Non-food Products — With the popularity of pumpkin spice expanding from food and beverage to other products, businesses have an opportunity to create non-food items inspired by seasonal flavors.
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Alternative Fragrances — As consumers seek out unique scents, there is an opportunity for businesses to introduce deodorants and perfumes inspired by food and drink.
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Seasonal Makeup Palettes — Beauty brands can create seasonal makeup palettes inspired by popular seasonal flavors, like pumpkin spice.
Industry Implications
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Personal Care — Businesses in the personal care industry can expand their product lines to include scented non-food items, like deodorants.
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Fashion — Fashion companies can create seasonal releases that incorporate colors and patterns inspired by popular seasonal flavors.
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Beauty — Beauty brands can capitalize on popular seasonal flavors by creating makeup palettes and skincare products inspired by them.
