Amsterdam-based label Patta and Mizuno, a Japanese sports equipment and apparel company, recently came together for the release of an updated Sky Medal silhouette.
The model was given a sleek white and gray colorway, which is accented with hints of gold graphics, offering a slightly luxurious aesthetic while maintaining the wearable retro look that comes from the chunky build. These accents are used on the sides of the uppers to denote the branding, as well as on the tongues, where Patta's name is spelled out in embroidered lettering. Finishing off the sneakers are slight inclusions of black, which counter the rest of the colorway.
The exclusive sneakers are set to launch on August 11th in stores in London and Amsterdam. In addition, consumers who are looking to pick up a pair can also find them on the brand's online store.
Why This Trend Is Growing
- Luxury-subtle Sneaker Accents
- Disruptive innovation opportunities include creating high-end sneakers with subtle accents that offer luxury aesthetic and wearable retro look
- Retro-modern Sneaker Designs
- Disruptive innovation opportunities include developing new sneakers that feature both retro and modern designs, with a minimalist focus on colorway
- Exclusive Sneaker Collaborations
- Disruptive innovation opportunities include establishing exclusive collaborations with iconic sneaker brands to create updated silhouettes for brand loyalists
Industries Being Reshaped
- Fashion Retail
- This industry could leverage luxury-subtle sneaker accents trend by partnering with iconic sneaker brands to design new apparel that focuses on minimalist colorway and subtle branding accents
- Sporting Apparel
- This industry could leverage retro-modern sneaker designs trend to create fashionable and functional sporting apparel that features comfortable fabrics and minimalist designs.
- Footwear Manufacturers
- This industry could leverage exclusive sneaker collaborations trend to create updated silhouettes in partnership with fashion retailers and sportswear brands, while focusing on limited edition releases to drive demand and exclusivity.
