Butterfly-Themed Tonal Sneakers

Patta and Nike Join on the Monarch Colorway of the Air Max 1

Patta and Nike work in collaboration to launch yet another iteration of the Air Max 1 sneaker model, this time, in a Monarch colorway update. It is also complete with hues of Pure Platinum and Metallic Silver. The shoe gives off a gray tone at the base foundation of the upper made using mesh materials.

It is then overlaid with white details in the form of leather overlaying on top and reworked nubuck makes up the mudguards in a light brown color. The same detail travels to the midfoot Swoosh accent and smaller branded Swooshes on the toe applied with embroidered details. Completing the shoes are the tonal eyelets, branded tongue tags, printed insoles, and contrasting rubber outsoles.

Image Credit: Timothy Suen, Hypebeast

Tonal Sneakers
Opportunity for brands to collaborate on refreshing classic sneaker models with a tonal colorway update.
Embroidered Details
Embroidery can be incorporated as a subtle branding detail in sneaker designs.
Mesh Materials
Use of mesh materials can provide a lightweight and breathable foundation for sneaker designs.

Sectors Adopting This

Footwear
Footwear brands can leverage new materials and collaborate on classic models to provide fresh designs for consumers.
Fashion
Fashion brands can incorporate tonal colorways and subtle branding details on accessories, including shoes.
Textile Manufacturing
Manufacturers of mesh materials can provide innovative solutions for lightweight and breathable textiles in the footwear industry.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 77%
Freshness 11%