For the holidays this year, Schmidt's Naturals introduced a trio of festively scented deodorants as part of its Natural Holidays Collection. The new scents include seasonally appropriate ones like the spruce- and hemlock-scented Oh, Christmas Tree, the clean and powdery Snow Day and Holiday Spice, which is said to be a "modern take on classic holiday potpourri." For some consumers, these scents will be tied to nostalgic memories, traditions and holiday seasons past.
Chief Global Strategy Officer Michael Cammarata notes that "Schmidt's special edition scents embody a collector's mentality -- the Holiday Collection is our fourth limited release, with more to come."
As an alternative to some of the more conventional deodorant scents that consumers have come to be familiar with, some brands are developing unique seasonal scents like pumpkin spice that offer a new way to fragrance oneself during a specific time of the year.