Consumers tap services that allow them to automatically save funds
Implications - Seeking to ease anxiety and stress that often accompanies financial saving, younger consumers, like Millennials, are tapping into automated alternatives to make the process more streamlined. More than just tracking everyday finances, platforms and financial services are arising that allow consumers to automatically save, invest and contribute to an overall financially secure future. Whether it be tying payment transactions to investments or automatically converting spare change into digital currencies, Millennials are seeking out ways to save that require little to no effort.
Workshop Question — How could you adapt your services or product offerings to become more seamless within your consumer's day-to-day routine? What steps could you eliminate?