Appliances are enabling consumers to make healthier versions of fried foods
Implications - Kitchen appliances are evolving to help consumers to cook healthier alternatives to traditionally unhealthy foods, particularly fried foods. Air fryers offer consumers a healthier and safer cooking experience since these appliances require no additional oil to prepare the food. Such appliances meet the consumer desire for being able to make healthy meals at-home without completely forgoing their favorite indulgences.
Workshop Question — How can you brand play a role in consumers being more conscientious about their lifestyle?