Ideas
Explore the world's #1 largest database of ideas and innovations, with 422,480 inspiring examples.
Trend Reports
Discover why 1,125 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 309,042 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,125 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 309,042 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 296,044 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,135 innovation strategy articles, keynote, videos and innovation tools.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 422,480 cutting edge ideas.

Mobile Consumer Insights

Wealth Accessibility
Gen X as a whole is more focused on building generational wealth
Trend - As a whole, Gen X is being very intentional about building generational wealth. This demographic is using family-centric investment and banking services to not just build wealth, but to establish financial literacy among family members.

Insight - After having lived through economic crises and seeing how they impacted Millennials' economic opportunities, Gen X is increasingly seeing the value in accessible financial literacy for younger generations. Whether it's established in education systems or at-home, the push for financially literacy comes from seeing economic instability and the resounding impact it can have--particularly for those who are just entering the workforce.
Workshop Question - How can your brand prioritize accessibility in its area of expertise?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Authentic Sharing
Some demographics are turning to more authentic forms of social sharing
Trend - As large social media platforms prioritize filtered aesthetics and monetization, some consumers are turning to social platforms that focus on more authentic forms of P2P interaction. These platforms and forums help users share moments and opinions that are less curated and more honest.

Insight - Authenticity in communication is becoming more important to Gen Z and younger Millennials, who often have public social profiles, and then private ones they share with more trusted circles. Recognizing that the public, "aspirational" personas adopted on social media aren't always fulfilling, consumers are trying to balance those personas by sharing authentic moments on other platforms, with close friends and family who will do the same.
Workshop Question - How could your brand prioritize authenticity in its products, services or campaigns?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Freelancing Finance
Banking apps for freelancers help streamline their personal finances
Trend - Freelancing requires a lot of organization, including being able to keep track of projects, payments, and contacts. In order to streamline freelancing work, some brands offering platforms to that help users' organize their work. This now includes banking and financing services.

Insight - With remote work and freelancing booming, consumers who work within the gig economy require consistent organization and project management in order to ensure that their income remains consistent. These individuals turn to platforms that help them streamline their work in order to get the most out of it.
Workshop Question - How could your brand better cater to its customers' lifestyles?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Neobanking
Fintech responds to new financial needs with neobanking solutions
Trend - As Gen Z seeks financial independence, fintech companies are creating new banking-alternative solutions to meet the young generation's tech-based needs. The neobanking platforms are app-based and allow users greater access to their financial services with fewer limitations.

Insight - Traditional banking services no longer resonate as strongly for the younger generations as they once did with Millennials, Gen X, and Baby Boomers. Known as the tech natives, Gen Z consumers have grown up with instant access to information and seek the same level of convenience to manage their finances. Therefore, neobanks are creating intuitive apps for instantaneous banking experiences in response to Gen Z habits.
Workshop Question - How can your company cater to the new generation of consumers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Private Socials
Emerging social media platforms are focusing on privacy
Trend - With criticisms around excessive social media use and the data-selling that goes along with it, some brands are releasing social media platforms with limited functions and privacy features that help protect users' data, while still enabling sharing between family and friends.

Insight - Despite the ubiquity of social media platforms, there are more consumers who want to "unplug," even temporarily, from the constant messaging and advertising that exists online. Although modern digital habits are here to stay, some consumers still want a better balance between engaging online and disconnecting. Additional concerns related to privacy and the sharing of personal data from larger platforms has resulted in some consumers turning away from these platforms for less intrusive alternatives.
Workshop Question - How is your brand prioritizing the overall wellness of its customers?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App-Based Guide
App-based travel and activity guides prevail as pandemic restrictions lift
Trend - As we enter a post-pandemic world and travel restrictions lift, app-based travel and activity guides are becoming the norm. These digital guide activations help travelers explore the world while limiting their contact with tour groups to remain mindful of the ongoing global health concerns.

Insight - Consumers are eager to travel now that the global vaccination rate against COVID-19 has increased, and restrictions lifted. However, travelers are maintaining some pandemic-induced habits, such as finding convenient and online alternatives to certain activities. The travel and hospitality industry is leveraging app technology to accommodate new consumer habits and continue offering guided services.
Workshop Question - How is your company shifting its services to accommodate post-pandemic consumer habits?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Package
Brands incorporate augmented reality-based gaming into product packaging
Trend - Augmented reality functions in product packaging typically educate consumers on the product or business, but brands are now becoming more creative with packaging that incorporates AR-based games for customers to enjoy.

Insight - Due to the ubiquity of smartphones and social media, consumers have become accustomed to--and sometimes wary of--constant digital brand interactions. Brands that are able to merge interactive digital and physical experiences are becoming popular as more consumers expect that brands get creative with how they engage their customers.
Workshop Question - How could your brand create more interactive digital experiences for its customers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Updated Detox
Digital detoxing becomes more integral for wellness-minded consumers
Trend - As consumers are inundated with negative news, content and engagement online, some are seeing a greater need to prioritize digital detoxing. While the tools for digital detoxing remain the same, the need for it continues to grow as people's mental health suffers.

Insight - Consumers' screentime has gone up, and social media platforms are known for spreading negative information due to the higher engagement it receives. This combination has had an impact on people's mental health, and more consumers are now looking for ways to break their digital habits in order to improve their mood and stress levels.
Workshop Question - How could your brand focus on its employees' or customers' wellbeing?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Maternal Community
Virtual communities for new mothers offer support and empathy
Trend - Motherhood comes with its set of challenges, and there are now digital platforms that help new mothers navigate their new roles, and receive support from their peers. These virtual communities help prevent some of the stressors that come with being a new parent.

Insight - The various milestones that people reach in life also bring on new challenges, and consumers often seek out the support of their peers when they're dealing with these transitions and uncertainties. Brands that are able to bring people together and offer additional resources in consumers' process of finding support will continue to have value for the average consumer.
Workshop Question - What kind of virtual community could your brand create?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed Meditation
Brands curate mixed media meditation experiences for customers
Trend - Whether in-person or done at home, meditation is being enhanced by brands that are using mixed reality to create multisensory--yet still soothing--experiences for customers. These modern forms of meditation are achieved through apps, VR and even online gaming.

Insight - The popularity of the wellness industry in North America comes from the blending of long-practiced traditions and rituals, combined with contemporary technologies and innovations. Consumers are turning to wellness practices that are often influenced by Eastern traditions, and appreciate brands that are able to fit those practices into their lifestyles.
Workshop Question - How is your brand blending tradition with contemporary technology?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends