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Brands use Tinder as a model that inspires their apps and services
Implications - The game-changing platform Tinder has not only inspired companies in the dating industry, but also industries that are entirely unrelated to dating. Whether in finance, fitness or networking, the platforms companies are designing are now often inspired by the "left or right swipe" function that Tinder made popular. More than simply streamlining user experience, this shift now offers the benefit of evoking a sense of familiarity in customers. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
37,299 Total Clicks
May 17 - Jan 18
This Month and Average
TechMobileBusiness
Virtual trading platforms allow the exchange of currency, products and services
Implications - Online trading platforms allow for the bartering of currency, goods and services in a P2P format that enables the curation of consumers' personal brands. The ease of access with which these online channels allow trading serves consumers seeking credible forms of exchange, while taking out the costly and procedural inconveniences associated with middlemen. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
36,093 Total Clicks
Jun 16 - Jan 18
This Month and Mild
TechMobileBusiness
Brands offer apps that embody or celebrate aspects of Latin American culture
Implications - Brands are creating apps that cater to Latin Americans both within and outside the continent, allowing them to better immerse themselves within certain aspects of its diverse cultures. Offering everything from pop cultural reference tools to specialized dating apps, these apps channel and strengthen the intrapersonal and interpersonal communication that connects consumers to a sense of community. The benefits of this are twofold – giving Latin Americans platforms for self-representation, while simultaneously connecting them to a communal culture outside of the continent itself. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
33,932 Total Clicks
Jan 16 - Jan 18
This Month and Untested
Pop CultureTechMobileLifestyle
Travelers use organizational apps to simplify the packing process
Implications - Consumers are employing the organizational benefits of packing apps in order to prepare for their various travel experiences. Whether deciding what to bring or organizing items for entire families, those who travel for both business and pleasure can find use in these apps. The use of this convenience-focused technology allows consumers to focus on the more significant aspects of their lives. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
56,515 Total Clicks
Jul 16 - Dec 17
This Quarter and Warm
TechWorldMobileTravel
The 6 Patterns of Opportunity & Top 18 Megatrends
Apps help consumers curate or collect special moments on their weddings days
Implications - Apps that allow brides and grooms to collect and create special moments on the day of their weddings are becoming increasingly popular. Rather than actually plan weddings, these apps focus on enhancing the specific aspects of weddings that make them special – things like guest experience and music selection. This shift serves consumers' desire for services centered around personalization – whether those are for daily rituals or for special occasions. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
91,629 Total Clicks
Jun 15 - Dec 17
This Quarter and Mild
TechArt & DesignMobile
Tech-savvy Gen X shoppers connect with brands offering digital discounts
Implications - No longer sifting through endless magazines and newspapers to find the latest coupons for their favorite stores, the newly tech-integrated Gen X community is looking to engage with brands that make deal-hunting seamless via apps and mobile promotions. The generation that appreciates value but is still looking to spend money, Gen X consumers are integrating more mobile and online usage into their shopping habits to ensure they get the best bang for their buck. Brands adapting to this connected lifestyle are making sure to stand out through apps that make it easy to find money-saving offers. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
57,869 Total Clicks
Apr 17 - Oct 17
This Year and Average
Celebrities are endorsing personal apps to connect to fan bases
Implications - With social platforms giving consumers more personal access to celebrities than ever before, celebrities are taking further advantage of that fact by releasing apps based on their brands. This practice serves to further their own sales, while creating more intimate connections with their fan bases through an authentic, gamified experience. This emerging extension of social media as a form of enhanced reciprocity speaks to the growing dominance of these platforms in the marketing of personal brands. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
140,411 Total Clicks
Feb 16 - Oct 17
This Year and Mild
Trend Hunter Services
New devices increase their value by piggybacking off of common tech products
Implications - Considering the relative cost of new devices for consumers, it can be difficult to motivate consumers to make purchases. Clever tech producers have thus created highly functional, yet inexpensive products by harnessing the power of devices consumers already own. Extending this concept, upstart brands that leverage a knowledge of consumers' industry-specific purchases can deliver quality, affordable products. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
55,566 Total Clicks
Dec 16 - Oct 17
This Year and Warm
TechMobileComputers
Tech brands are making it even easier to use multiple devices at once
Implications - Understanding the context in which their products are being utilized, tech brands are not only encouraging multi-screening and dual device usage, they are also actively incorporating docks and mounts within their products through which several devices can be connected and used simultaneously. This shift in functionality demonstrates the importance of prioritizing the evolving usage habits of consumers as they grow accustomed to a tech-powered lifestyle and the interconnectivity of devices via IoT. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
53,915 Total Clicks
Oct 16 - Sep 17
This Year and Warm
TechMobileGadgets
E-Commerce sites adopt virtual stylists for a tailored experience
Implications - Customer service is essential for e-commerce sites where opportunities for in-person consumer engagement is negligible. Through the adoption of virtual stylists and hands-on assistants, made more accessible than ever with the rise of chat bots, online shops can provide personalized customer service for every client. This emerging shift indicates the rise of expectations on digital businesses as the number of consumers shopping online increases. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
51,967 Total Clicks
Mar 16 - Sep 17
This Year and Average