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Mobile Consumer Insights

Payment Split
Cost-splitting apps enhance the convenience of daily rituals
Implications - Payment-splitting apps can now be observed across categories—with everything from restaurant visits to paying household bills being made easier with the use of these platforms. These items serve as examples for how brands can adapt to consumers’ daily rituals while prioritizing convenience.
Workshop Question — How could your brand ease the purchase journey for its customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Opioid Opposition
Technology is used to rehabilitate those impacted by the opioid crisis
Implications - In an effort to fight the continued global opioid crisis, tech is increasingly being used to promote recovery and safety for victims. From the use of virtual reality to app-based sober coaches, these speak to the over-arching patient need for tools that leverage technology as the catalyst for recovery from a number of forms of addiction.
Workshop Question — How could technology serve as the catalyst for personal betterment or development in your world?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vegan Filter
Apps made for vegans allow them to preview spaces they can eat in
Implications - Convenience-focused apps that place vegan-specific filters on local eateries are on the rise, as this dietary lifestyle becomes more common among North American consumers. These services allow for this consumer segment to better customize their rituals in a way that saves them time and aligns with their digital habits.
Workshop Question — How can your brand better customize its offerings for its consumers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rewarded Wellness
Brands are creating rewards programs centered around consumer health
Implications - While many brands reward consumers for purchases made, a number of brands are creating rewards systems that motivate consumers to lead active lifestyles to earn prizes. Such programs affiliate these brands with the consumer’s journey towards developing a healthy lifestyle. These rewards highlight how brands are being proactive in supporting the self-betterment of consumers to build long-term brand equity.
Workshop Question — Consider how your brand could play a role in the self-improvement of your customers.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cross-Category Matchmaking
Digital assistants & apps help create matches in areas beyond romance
Implications - Matchmaking apps and assistants are perpetuating areas beyond just romance and dating to offer guidance in various consumer categories. Offering assistance in areas like food consumption, travel and even entertainment, these branded matchmaking apps not only offer elements of gamification and play, but they also offer elements of expertise and automation in categories that typically don't offer as much customization.
Workshop Question — How can you better assist or guide your consumers through the product experience?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Adventure
Brands adopt interactive gaming experiences to entice consumers
Implications - Seeking to add more engaging moments to the retail experience, brands are adopting interactive gaming elements as means to prompt excitement. Creating intrigue even prior to being on-site, these branded games and online adventures go beyond simply offering loyalty points or promotions, rather, they help create playful moments, interactions and instill brand presence among consumers who might not necessarily be as engaged. These examples not only speak to the rise of branded engagements, but the importance to convey brand voice and presence at various points in the consumer purchasing journey.
Workshop Question — If you were to create a mobile game with your brand as the focus, what would that look like?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Casino
VR allows the casino experience become a personalized immersion
Implications - There has always been a very distinct divide between physical and online casinos due to the lack of atmosphere only available in the brick and mortar setting. With the utilization of VR, brands now have the ability to bridge that gap by creating immersive experiences targeting specific audiences. This shift highlights that by using VR, it's possible to create curated experiences that appeal to different types of consumers.
Workshop Question — How could your brand utilize VR to personalize your product offering?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Verification
Digital age verification uses technology to create ease of access
Implications - As the digital transformation permeates throughout society, traditionally manual processes like age verification is seeing a digital revolution. Digital age verification powered by technologies such as blockchain and facial recognition allows brands to give consumers greater access to age-restricted items. This shift sets the stage for elevated customer experiences as it allows those selling age-restricted products to enter the direct-to-consumer market.
Workshop Question — Brainstorm what an offering that leverages digital age-verification would look like.
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Advice
Consumers turn to peer-to-peer networks for advice on various consumer categories
Trend – Looking beyond brand influence, consumers are seeking out input and advice from peer-to-peer networks for more approachable levels of engagement. Popping up not only in fashion but in food and automobile industries too, P2P networks help create online communities that allow people of various backgrounds and interests to connect and collaborate with others in real-time.

Insight – P2P examples not only speak to the growing power of the consumer, but the increased consumer desire to connect with others in a more authentic way. With consumer trust in brands lessening, having platforms that facilitate conversation and advice among peers offers more certainty for the increasingly skeptical consumer.
Workshop Question — In what way can you adopt a P2P network into your product and service offerings?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Surveillance Focus
Brands act against the growing surveillance that consumers face
Implications - In an age where data privacy is increasingly top-of-mind, some brands are opting to promote or enhance privacy--whether that's through function or artistic statements. This shift comes as consumers' concern for who sees their data, and what purposes they use it for, continues to grow.
Workshop Question — How could your brand relieve consumer concerns with companies' overreaching surveillance?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends