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Image recognition instantly gratifies for entertainment's sake
Implications - In recent years, we've seen the use of image analysis and processing expanding to better connect people to the products they seek within a retail capacity. Today, this has evolved to a place where image recognizing artificial intelligence is now being leveraged in app form for entertainment purposes. This shift highlights a new norm in youth culture where more lighthearted forms of entertainment are fueled by an increased appetite for instant gratification.

Homework Question - How could image search technology be used within your industry? [More]

SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
37,479 Total Clicks
May 17 - Jan 19
This Month and Untested
The process of transferring money shifts to become radically simplified
Implications - Aligning with the culture of convenience consumers are so deeply immersed in today, financial institutions are creating and supporting features that create unprecedented levels of ease related to the transfer of money. Providing cross-app functionality and even voice control support to carry out such transactions, this shift toward simplicity speaks to the way in which the consumer desire for ease is increasing exponentially.

Homework Question - What step of your brand experience do consumers hate the most? How could you minimize or eliminate it? [More]

SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
15,795 Total Clicks
Apr 17 - Nov 18
This Quarter and Untested
TechMobileLifestyleLife
Financial products take aim at global consumers with multi-currency offerings
Implications - As consumer expectations of products in general are heightened, even the most traditional industries such as banking are debuting innovative offerings to appeal to specific consumer segments. One of the ways this is playing out is in the form of multi-currency bank accounts, allowing consumers to move between countries with ease. This is reflective of today's consumer base -- who more than ever before -- expects and values frictionless service from providers.

Homework Question - What steps are getting in the way of your customer having the easiest possible experience with your brand? [More]

SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
6,013 Total Clicks
Nov 18 - Nov 18
This Quarter and Untested
Brands are offering consumers more resources to enjoy their daily commute
Implications - As the population continues to increase and cities are becoming more congested, the pool of commuters that travel to work and school everyday is expanding. Brands are offering users enhanced control over this process by promoting a hassle-free experience. Providing consumers with alternatives and incentives during their daily routines and creatively working in favor of the commuter, they are assisting in establishing memorable connections and friendly interactions with those who fall in this category.

Homework Question - How can your brand create more enjoyable touch-points throughout the purchase journey for its customers? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
87,473 Total Clicks
Jan 17 - Nov 18
This Quarter and Average
TechMobile
The 6 Patterns of Opportunity & Top 18 Megatrends
Apps are created to simplify currency exchanges for avid travelers
Implications - New apps and platforms are emerging to cater to travelers looking for a safer way to exchange and obtain currency for foreign countries. These new apps help convert funds and even deposit old currencies into other places like PayPal to ease the burden of exchanging money at the bank or in a different country. This new technology will help travelers save time and energy, allowing them to enjoy their time away and cut down on pre and post-travel errands.

Homework Question - How can you help reduce a consumers preparation time for leisure activities? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
40,554 Total Clicks
Nov 17 - Nov 18
This Quarter and Mild
TechMobile
Tech gadgets highlight productivity as their core value proposition
Implications - Appealing to consumers' desire to realize their full potential, tech companies are releasing products with a focus on their ability to improve productivity. Often adopting a tech-enabled form of gamification to reach that end, this shift is reflective of the increasing role brands have to play when it comes to helping consumers become their idealized selves.

Homework Question - What are your consumers trying to achieve in their lives? How could you better align your brand with those goals? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
23,219 Total Clicks
Jul 18 - Nov 18
This Quarter and Mild
Consumers dedication to self-care is reflected in the mobile app market
Implications - The health and wellness movement has led to more consumers than ever paying attention to the way they care for their minds and bodies. With this has come an influx of products and services to help facilitate this, and more recently, accompanying apps to helps consumers track their goals and progress related to self-care. This shift is reflective of a consumer base more willing to invest their time and money into their well-being, and a willingness to adopt technology to accomplish their goals.

Homework Question - What goals are your consumers most focused on accomplishing? What role could your brand play in helping them achieve those goals? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
23,381 Total Clicks
Nov 17 - Nov 18
This Quarter and Average
TechMobileLifestyleHealthLife
Trend Hunter Services
Food pickup solutions become more streamlined through tech integration
Implications - Aligning with heightened consumer expectations with regard to convenience, food pickup experiences are getting a refresh by becoming more seamless. By introducing apps as well as in-store infrastructure to support the pickup process, brands are improving not only the customer experience involved in this process, but creating a smoother operation for the restaurant brands who adopt this approach.

Homework Question - What steps could you eliminate in your customer's journey? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
38,720 Total Clicks
Feb 18 - Nov 18
This Quarter and Warm
Brands use eye-tracking technology to entertain and customize
Implications - The adoption of eye-tracking technologies into entertainment and marketing-related products is on the rise, offering both function and intrigue for consumers who interact with it. Such technology has vast implications in industries concerned with accessibility, gaming and/or campaigning, and offer a high level of customization for consumers.

Homework Question - Conceptualize a product, service or campaign that could incorporate eye-tracking tech. [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
21,361 Total Clicks
Feb 18 - Oct 18
This Quarter and Mild
TechMobile
Augmented reality is used to test a variety of design-related concepts
Implications - The popularity of augmented reality within the entertainment space is vast, however the technology is now increasingly incorporated into functional apps that allow for the testing of design concepts before consumers purchase or move forward with them. These apps strengthen consumer loyalty for the fact that they offer consumers the perception of choice and customization, rather than pressuring them to purchase the products being sold.

Homework Question - Conceptualize an augmented reality app that could help test and improve consumer's path to purchase. [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
43,628 Total Clicks
Mar 18 - Oct 18
This Quarter and Average
TechMobile