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Consumers seek products and services in the tech space to help stay present
Implications - As mindfulness becomes a more idealized state for consumers, tech companies are debuting products and services that allow their customers to interact with their products in a way that supports a life lived with more presence. Be it an accessory for a device or a feature built into an app, the focus on the detrimental effects of technology addiction is impacting the expectations that consumers have for products in this space. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
227,863 Total Clicks
May 18 - Sep 18
New and Warm
TechMobileLifestyleGadgetsHealthLife
Millennials turn to tracking apps to better keep tabs on their finances
Implications - Tracking finances is no easy feat, and consumers are looking for more streamlined solutions to make banking and saving money more intuitive. Tapping platforms and services that integrate organizational capabilities and AI features, consumers seeking out ways to better track and monitor their savings through tech and platforms they're already accustomed to. Utilizing predictive technology and organizational frameworks, consumers are taking a hands-off approach to keeping their finances in line through emerging technology, apps and platforms that they're already used to using. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
12,161 Total Clicks
Jan 18 - Sep 18
This Month and Untested
TechMobile
Consumers tap services that allow them to automatically save funds
Implications - Seeking to ease anxiety and stress that often accompanies financial saving, younger consumers, like Millennials, are tapping into automated alternatives to make the process more streamlined. More than just tracking everyday finances, platforms and financial services are arising that allow consumers to automatically save, invest and contribute to an overall financially secure future. Whether it be tying payment transactions to investments or automatically converting spare change into digital currencies, Millennials are seeking out ways to save that require little to no effort. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
17,309 Total Clicks
Apr 18 - Sep 18
This Month and Mild
TechMobile
Gender-specific platforms create safe spaces for people to connect & socialize
Implications - As consumers turn to social media and online platforms for places to connect, more inclusive alternatives are arising to provide a greater sense of community and empowerment. Whether it be female-centric apps focusing on encouraging women to online platforms that provide a motivational outlet and guide for men, these digital communities are showcasing a desire for consumers to not only stay connected, but a desire for more inclusive, hyper-targeted mediums for expression. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
9,783 Total Clicks
Jul 16 - Sep 18
This Month and Mild
TechMobileSocial Media
The 6 Patterns of Opportunity & Top 18 Megatrends
Devices built into chat apps create closeness among young consumers
Implications - Given Millennials are the largest generation in North American history, Trend Hunter splits the Millennial group into three micro-generations. The Nouveau Millennial is the youngest of the group; through a combination of professional dissatisfaction and a dependency on interpersonal relationships due to helicopter parenting, this group is more reliant on their friend groups. Services that facilitate bonding in this group's recognized communication channels help them balance important friendships with their newly attained adult responsibilities. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
10,853 Total Clicks
Feb 18 - Aug 18
This Quarter and Untested
TechMobileLifestyle
Life-coaching becomes more accessible via the internet
Implications - Consumers are turning to online platforms in order to receive the “life-coaching” services that they would otherwise have to receive in-person, or not be able to afford. The use of online, whether AI or human-backed, guidance enhances accessibility for those who don’t typically have the resources or time to utilize such services. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
20,795 Total Clicks
Oct 17 - Aug 18
This Quarter and Warm
TechMobileLifestyle
Large and small-scale event planning is made simpler through digital platforms
Implications - Brands are offering virtual event planning platforms that allow for individuals and companies alike to simply access and organize the resources they require to plan events. Such platforms come as consumers look to more conveniently juggle all their responsibilities, while giving those within the event planning profession the ability to better streamline their processes. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,810 Total Clicks
Aug 17 - Aug 18
This Quarter and Mild
TechArt & DesignMobile
Trend Hunter Services
Brands offer apps that prioritize ethical financial investments
Implications - With more consumers now prioritizing ethical and green investments, brands are offering curated platforms through which this can be done simply. The use of apps to ethically invest gives consumers the value-based purchases they increasingly desire, via a platform that reduces the barriers and inconveniences associated with investing. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
23,449 Total Clicks
Jun 18 - Jun 18
This Year and Average
TechMobileBusiness
Instagram serves as inspiration for individuals’ travel plans
Implications - Consumers looking to travel are turning to Instagram and other image-focused app services in order to inspire or plan their trips. In the social media age, this shift allows consumers to prioritize the curation of the images they’d like to post, serving Millennial demographics that experience things just as much for peer-sharing, as they do for their personal enjoyment. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
38,737 Total Clicks
Jul 17 - Jun 18
This Year and Warm
TechArt & DesignMobile
Challenges & dares evolve onto online platforms for digital engagement
Implications - Traditional face-to-face activities are adapting with the use of technology to better integrate into consumer’s day-to-day consumption habits. Tapping into mobile apps and social platforms, brands are revamping how typically analog activities like dares and lip-syncing battles are experienced. Allowing consumers to engage in such challenges at any time they want to, these digital alternatives continue to promote social engagement in a much more streamlined, connected manner. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
35,609 Total Clicks
Sep 17 - Jun 18
This Year and Untested
TechMobile