Mobile

Implications - As selfies continue to reign supreme on social channels, having a phone case that is equally on brand has become important for consumers conscious about their online image. While creative cases are nothing new, an increasing emergence of personalized cases ensures that consumers can send a message and get their unique identity across with an item that is special to them and their self-image. Already carefully curating their social feeds, customizing details such as their cell phone case that is sure to show up in any mirror shot demonstrates the desire for a more sentimental approach to accessories and style. [More]

Implications - Consumers are often looking for speed and convenience when it comes to their regular buying habits and therefore, are more likely to utilize a loyalty card that doesn’t involve too many steps. Some brands, particularly in industries where consumers make frequent purchases, are starting to offer straight-through loyalty cards that don’t ever need to be topped off after initial setup. By removing one extra step in the consumer’s path to purchase, these brands are encouraging increased loyalty with consumers and improving overall in-store experience. [More]

Implications - Already used to looking at their phones when they need to look something up, the next step for consumers is looking to their phones for help in real life situations, from styling advice to pet healthcare. On-demand services are gaining ground in the app world, allowing small businesses to connect with a vast network of consumers seeking their specific services, demonstrating the increasing amount of trust consumers have for the on-demand business model. [More]

Implications - For consumers who are either too busy or otherwise inconvenienced every time they need to run an errand, there are a multitude of on-demand apps sprouting up to fulfill these niche needs. Saving consumers time, energy and even worry about potentially forgetting something, instant deliveries and services mean consumers don’t have to run out on their lunch breaks to get their laundry done or make a special trip for gas or milk. In a culture where the phrase "there's an app for that" increasingly rings true, instant gratification and hyper-convenience reign supreme. [More]

Implications - Attaining the celebrity lifestyle is becoming easier than ever with on-demand apps that can conjure up personal yoga classes, yachts and other VIP experiences within moments. This instant gratification gives consumers a chance to realize their every whim without actually having the budget to own the items or have the services on call, democratizing the lifestyle of luxury. [More]

Implications - Adjusting quickly to the P2P economy, consumers are increasingly comfortable with leveraging a network of peers for almost everything, including lending and borrowing money. Seeking more personable and seemingly authentic solutions for their financial needs, consumers are open to peer networks that offer more transparency and lower price points that traditional resources. [More]

Implications - As consumers seek more freedom from their time-crunched schedules, traveling the world is becoming more accessible than ever, especially with the integration of P2P solutions offering a more intuitive approach to gaining worldly experience. One of the biggest benefits of leveraging the P2P economy, including peer-facing apps offering detailed insights from locals, is that modern travelers get the insider access they seek, facilitating communal integration rather than going the surface-level tourist route. [More]

Implications - While increasing salaries doesn’t always lead to increased employee satisfaction or loyalty, offering perks that come with a challenge increases motivation to reach goals and provides a stronger sense reward once completed. By directly correlating achievements with rewards, employers are demonstrating trust in the skills of their employees, making them more likely to feel accountable for their own success. [More]

Implications - As increased touch-points with employees can prevent disquietude and lead to improved performance and motivation, busy employers look for streamlined tools that can help them gage the temperature of their team without taking up too much time. Through digital check-ins, bosses can keep tabs on how employees are feeling and performing, and are able to adjust accordingly, without employees feeling micromanaged. [More]

Implications - As the wave of Millennial employees changes the way offices are run, the demand for collaboration and open communication has skyrocketed. Group work and information sharing become imperative for social employees who prefer flexible working hours and place more emphasis on work-life balance. Accommodating these shifts in working preferences, employers adopt tools to foster collaborative conversations, knowledge sharing and open communication. [More]