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Consumers increasingly look for a helping hand through on-demand apps
Implications - Already used to looking at their phones when they need to look something up, the next step for consumers is looking to their phones for help in real life situations, from styling advice to pet healthcare. On-demand services are gaining ground in the app world, allowing small businesses to connect with a vast network of consumers seeking their specific services, demonstrating the increasing amount of trust consumers have for the on-demand business model. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
32,564 Total Clicks
Oct 16 - Jun 17
This Month and Mild
TechMobileBusinessNew Ventures
On-demand services run errands for busy consumers
Implications - For consumers who are either too busy or otherwise inconvenienced every time they need to run an errand, there are a multitude of on-demand apps sprouting up to fulfill these niche needs. Saving consumers time, energy and even worry about potentially forgetting something, instant deliveries and services mean consumers don’t have to run out on their lunch breaks to get their laundry done or make a special trip for gas or milk. In a culture where the phrase "there's an app for that" increasingly rings true, instant gratification and hyper-convenience reign supreme. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
33,906 Total Clicks
Jan 16 - Jun 17
This Month and Warm
Consumer desires become instantly attainable through on-demand services
Implications - Attaining the celebrity lifestyle is becoming easier than ever with on-demand apps that can conjure up personal yoga classes, yachts and other VIP experiences within moments. This instant gratification gives consumers a chance to realize their every whim without actually having the budget to own the items or have the services on call, democratizing the lifestyle of luxury. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
99,672 Total Clicks
Feb 16 - Jun 17
This Month and Average
The financial industry adapts to consumer demand for peer-based platforms
Implications - Adjusting quickly to the P2P economy, consumers are increasingly comfortable with leveraging a network of peers for almost everything, including lending and borrowing money. Seeking more personable and seemingly authentic solutions for their financial needs, consumers are open to peer networks that offer more transparency and lower price points that traditional resources. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
27,055 Total Clicks
Mar 16 - Jun 17
This Month and Mild
TechMobileLifestyleCredit Crunch
Travelers increasingly leverage P2P platforms for the insider experience
Implications - As consumers seek more freedom from their time-crunched schedules, traveling the world is becoming more accessible than ever, especially with the integration of P2P solutions offering a more intuitive approach to gaining worldly experience. One of the biggest benefits of leveraging the P2P economy, including peer-facing apps offering detailed insights from locals, is that modern travelers get the insider access they seek, facilitating communal integration rather than going the surface-level tourist route. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
15,628 Total Clicks
May 16 - Jun 17
This Month and Average
Employees get a stronger sense of reward through goal-driven incentives
Implications - While increasing salaries doesn’t always lead to increased employee satisfaction or loyalty, offering perks that come with a challenge increases motivation to reach goals and provides a stronger sense reward once completed. By directly correlating achievements with rewards, employers are demonstrating trust in the skills of their employees, making them more likely to feel accountable for their own success. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
21,275 Total Clicks
Aug 16 - May 17
This Month and Mild
TechMobileGamesBusiness
Digital touch-points increase productivity and boost morale
Implications - As increased touch-points with employees can prevent disquietude and lead to improved performance and motivation, busy employers look for streamlined tools that can help them gage the temperature of their team without taking up too much time. Through digital check-ins, bosses can keep tabs on how employees are feeling and performing, and are able to adjust accordingly, without employees feeling micromanaged. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
15,358 Total Clicks
Nov 16 - May 17
This Month and Untested
TechMobileLifestyleLife
Trend Hunter Services
Workplace transparency tools accommodate the social Millennial recruit
Implications - As the wave of Millennial employees changes the way offices are run, the demand for collaboration and open communication has skyrocketed. Group work and information sharing become imperative for social employees who prefer flexible working hours and place more emphasis on work-life balance. Accommodating these shifts in working preferences, employers adopt tools to foster collaborative conversations, knowledge sharing and open communication. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
24,706 Total Clicks
Dec 16 - May 17
This Month and Mild
TechMobileLifestyleLife
Location-based engagement increases consumer interactivity
Implications - With the rise of geo-tagging and GPS-connected applications, location-aware marketing becomes increasingly targeted. Engaging consumers by creating a more personalized form of brand interaction, location-based sharing taps into the tech-savvy demographic’s desire to connect with their surroundings digitally. This omnichannel approach to consumer engagement denotes an evolution in how brands are targeting younger demographics. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
41,095 Total Clicks
Feb 16 - May 17
This Quarter and Mild
Brands create seamless shopping micro-moments through digital assistance
Implications - Embracing the increasing interconnectivity of digital and physical, consumers are leveraging online resources to make their shopping experience, even more intuitive. Brands are adapting by taking an omnichannel approach to their consumer engagement, offering personalized assistive functions that help make shopping, either online or in-store, much more seamless. Where friction creates a barrier to purchase, brands that enhanced the shopper experience through impactful micro-moments will win out with the increasingly digital modern consumer. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
25,616 Total Clicks
Mar 17 - May 17
This Quarter and Mild
TechMobileBusinessNew VenturesRetail