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Tech-savvy Gen X shoppers connect with brands offering digital discounts
Implications - No longer sifting through endless magazines and newspapers to find the latest coupons for their favorite stores, the newly tech-integrated Gen X community is looking to engage with brands that make deal-hunting seamless via apps and mobile promotions. The generation that appreciates value but is still looking to spend money, Gen X consumers are integrating more mobile and online usage into their shopping habits to ensure they get the best bang for their buck. Brands adapting to this connected lifestyle are making sure to stand out through apps that make it easy to find money-saving offers. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
54,954 Total Clicks
Apr 17 - Oct 17
This Quarter and Average
Celebrities are endorsing personal apps to connect to fan bases
Implications - With social platforms giving consumers more personal access to celebrities than ever before, celebrities are taking further advantage of that fact by releasing apps based on their brands. This practice serves to further their own sales, while creating more intimate connections with their fan bases through an authentic, gamified experience. This emerging extension of social media as a form of enhanced reciprocity speaks to the growing dominance of these platforms in the marketing of personal brands. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
137,147 Total Clicks
Feb 16 - Oct 17
This Quarter and Mild
New devices increase their value by piggybacking off of common tech products
Implications - Considering the relative cost of new devices for consumers, it can be difficult to motivate consumers to make purchases. Clever tech producers have thus created highly functional, yet inexpensive products by harnessing the power of devices consumers already own. Extending this concept, upstart brands that leverage a knowledge of consumers' industry-specific purchases can deliver quality, affordable products. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
49,829 Total Clicks
Dec 16 - Oct 17
This Quarter and Warm
TechMobileComputers
Tech brands are making it even easier to use multiple devices at once
Implications - Understanding the context in which their products are being utilized, tech brands are not only encouraging multi-screening and dual device usage, they are also actively incorporating docks and mounts within their products through which several devices can be connected and used simultaneously. This shift in functionality demonstrates the importance of prioritizing the evolving usage habits of consumers as they grow accustomed to a tech-powered lifestyle and the interconnectivity of devices via IoT. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
48,765 Total Clicks
Oct 16 - Sep 17
This Quarter and Warm
TechMobileGadgets
The 6 Patterns of Opportunity & Top 18 Megatrends
E-Commerce sites adopt virtual stylists for a tailored experience
Implications - Customer service is essential for e-commerce sites where opportunities for in-person consumer engagement is negligible. Through the adoption of virtual stylists and hands-on assistants, made more accessible than ever with the rise of chat bots, online shops can provide personalized customer service for every client. This emerging shift indicates the rise of expectations on digital businesses as the number of consumers shopping online increases. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
49,791 Total Clicks
Mar 16 - Sep 17
This Quarter and Average
Hotels leverage mobile technology to provide autonomous support
Implications - While the ideal version of extremely personalized hospitality might have each guest paired up with their own personal concierge, many hotels are leveraging mobile technology that is offering something incredibly close. Through apps and mobile phones that are programmed to offer the same conveniences, tips and insider knowledge travelers are used to receiving from the front desk, the hospitality industry can cater to consumers on a much more individual level, wherever they are. This plays into the need for autonomy many travelers seek, providing them with a sense of confidence as they know they'll be receiving 5-star treatment even off hotel premises. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
31,904 Total Clicks
Sep 16 - Sep 17
This Quarter and Average
Skin-related diseases are becoming easier to detect at home
Wearables and camera accessories are being designed to detect potentially dangerous skin abnormalities in those who use them. Innovations in this area are fast-emerging due to the rising awareness of the hazardous effects of the sun and toxic pollution. The accessibility of these devices outside of the doctor's office provides a window into an emerging industry of preventative products and initiatives – a consequence of expanding consumer autonomy. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
57,811 Total Clicks
Nov 15 - Aug 17
This Quarter and Warm
TechMobileLifestyleHealth
Trend Hunter Services
Consumers opt for custom cell cases that speak to their personal identities
Implications - As selfies continue to reign supreme on social channels, having a phone case that is equally on brand has become important for consumers conscious about their online image. While creative cases are nothing new, an increasing emergence of personalized cases ensures that consumers can send a message and get their unique identity across with an item that is special to them and their self-image. Already carefully curating their social feeds, customizing details such as their cell phone case that is sure to show up in any mirror shot demonstrates the desire for a more sentimental approach to accessories and style. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
66,623 Total Clicks
Feb 16 - Jul 17
This Year and Warm
Path to purchase is simplified through credit-connected loyalty cards
Implications - Consumers are often looking for speed and convenience when it comes to their regular buying habits and therefore, are more likely to utilize a loyalty card that doesn’t involve too many steps. Some brands, particularly in industries where consumers make frequent purchases, are starting to offer straight-through loyalty cards that don’t ever need to be topped off after initial setup. By removing one extra step in the consumer’s path to purchase, these brands are encouraging increased loyalty with consumers and improving overall in-store experience. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
15,232 Total Clicks
Oct 16 - Jul 17
This Year and Mild
TechMobileBusinessLifestyleRetail
Consumers increasingly look for a helping hand through on-demand apps
Implications - Already used to looking at their phones when they need to look something up, the next step for consumers is looking to their phones for help in real life situations, from styling advice to pet healthcare. On-demand services are gaining ground in the app world, allowing small businesses to connect with a vast network of consumers seeking their specific services, demonstrating the increasing amount of trust consumers have for the on-demand business model. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
36,223 Total Clicks
Oct 16 - Jun 17
This Year and Mild
TechMobileBusinessNew Ventures