Category
Lifestyle
Assisted Choices
4.6
Trend score
Trend
What is the Cannabis Boom trend?
Cannabis Boom: As North America continues its moves to legalize cannabis, there has been an upswing of cannabis consumption by baby boomers – whether it's used for its medical benefits or its mild mind-altering effects. More than legalization allowing boomers to once again feel comfortable with the plant, the rise of its use among this cohort also indicates the prioritization of nostalgia and the recapturing of youth in retirement-age adults.
Trend themes
Themes within the Cannabis Boom trend
Three behaviours holding the trend together01
Boomer-targeted Cannabis Products
The rise of cannabis consumption among boomers indicates the prioritization of nostalgia and recapturing of youth in retirement-age adults, leading to opportunities for boomer-friendly cannabis products.
02
Focus on Wellness in Cannabis
The cannabis industry has shifted focus towards wellness, creating opportunities for natural and low-dose products like full-spectrum CBD creams, hemp oil supplements, and medical cannabis pretzels.
03
Boomer-Focused Cannabis Dispensaries
Boomer-focused cannabis dispensaries like The Apothecarium offer highly trained staff, discounts for older clientele, and educational classes on the benefits of cannabis, paving the way for a new approach to dispensary services.
Industry implications
What the Cannabis Boom trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
The legalization of cannabis and the rise of consumption among boomers presents opportunities for the cannabis industry to create boomer-friendly and wellness-focused products, as well as dispensaries tailored to an older demographic.
For
Health and Wellness Industry
The focus on wellness in the cannabis industry, specifically in the creation of natural and low-dose products, presents opportunities for the health and wellness industry to explore new offerings that include cannabis and its benefits.
For
Design Industry
Collaborations like the one between Castor Design and Tokyo Smoke showcase the potential for the design industry to explore the aesthetic side of cannabis products and capitalize on packaging design.
Workshop question
How could your brand evoke nostalgia in its products, services or campaigns?
Trend signals
Trend signals for Cannabis Boom
Trend score 4.6 out of 10, from popularity 72%, activity 58%, freshness 8%.
Popularity72%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Cannabis Boom trend
6 featured examples from Aug 25, 2018 to Feb 12, 2019CategoryLifestyle
Boomer-Targeted Cannabis Parties
Octavia Wellness Hosts Private Cannabis Parties for Boomers
Disruptive Innovation Opportunity: Organize events that cater to the boomer demographic, providing a platform for educating and introducing them to the benefits of cannabis in a s…
CategoryLifestyle
Boomer-Friendly Hemp Oil Products
Boomer Natural Wellness Offers a Range of Wellness Oils & Treats
Opportunities to create healthcare products specifically designed for seniors and their pets, using natural, non-GMO ingredients, such as hemp oil supplements and treats.
CategoryLife-Stages
Boomer-Focused Cannabis Dispensaries
The Apothecarium's Staff Can Interact with a Mature Clientele
Cannabis dispensaries can tailor their offerings to cater to older customers by training staff to cater to individual needs and offering wellness products and education.
CategoryFashion
Full-Spectrum CBD Creams
The Extract Labs Muscle Cream Invigorates the Skin
Opportunity for cosmetic companies to diversify their offerings with CBD-infused products.
CategoryLifestyle
Borosilicate Glass Cannabis Essentials
Castor Design and Tokyo Smoke Create the Heirloom Stack
Disruptive Innovation Opportunity: Explore collaborations between design labels and lifestyle brands to create unique and stylish products.
CategoryLife-Stages
Savory Medical Cannabis Pretzels
Auntie Delores' Savory Pretzels are a Low-Calorie Edible
The cannabis edibles industry can capitalize on the trend of low-calorie and no or low-euphoria products to appeal to a wider consumer base.
