The humanization of pets in the family unit is honed in on by brands
Implications - The concept of pets being seen as not extended parts of families, but actual members of them, is being targeted by brands that are offering humanized services that cater to people with animals. These products and services allow for a unique form of indulgence that puts a distinct twist on familial bonding.
Workshop Question - How could your brand allow for unique forms of indulgence within its area of expertise?
Trend Themes
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Humanization of Pets — Brands are offering humanized services that cater to people with animals allowing for unique indulgences and a twist on familial bonding.
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Pet-friendly Services — New pet-friendly bar pop-ups and high-end feline entrees are emerging to cater to pet owners, satisfying their growing desire to treat pets as family members, extending luxury experiences to their furry friends.
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Pet-centric Employee Benefits — Companies are going beyond traditional maternity and paternity leave programs to offer 'Fur-ternity Leave' for new pet parents, recognizing important life events that happen outside of the office and stressing employees' growing desire for flexibility and understanding from their workplace.
Industry Implications
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Pet Food and Beverage — As pets are increasingly seen as family members, there is a growing demand for high-end and specialized pet food and beverage products and services.
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Pet Technology — Pet owners are seeking innovative solutions that cater to their pets, including travel-friendly pet passports, GPS-enabled SIM cards for collars, and social media tracking.
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Human Resources — Pet-centric employee benefits such as 'Fur-ternity Leave' are part of a growing trend in company culture to offer more personal structures for benefits and employee perks.
