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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Humanized Pet

The humanization of pets in the family unit is honed in on by brands

Implications - The concept of pets being seen as not extended parts of families, but actual members of them, is being targeted by brands that are offering humanized services that cater to people with animals. These products and services allow for a unique form of indulgence that puts a distinct twist on familial bonding.
Workshop Question - How could your brand allow for unique forms of indulgence within its area of expertise?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
71,148 Total Clicks
Date Range:
May 17 — Aug 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Travel-Friendly Pet Passports
Travel-Friendly Pet Passports
Canvas Holidays Ranks the Miles Per Year Traveled by Furry Friends
As keen owners are rigorously managing social profiles on behalf of their beloved furry companions, tracking the mileage on pet passports proves to be an incredibly interesting endeavor. Travel... MORE
Pet-Centric Employee Benefits
Pet-Centric Employee Benefits
Nina Hale's ‘Fur-ternity Leave’ Allows Absences for Pet Parents
Benefiting employees who are pet owners, digital marketing agency Nina Hale goes beyond traditional maternity and paternity leave programs to offer a ‘Fur-ternity Leave’ option for staff.... MORE
Feline Wine Brands
Feline Wine Brands
Pet Winery Offers Faux Wines for People's Pets
After a long day at work, there are few pleasures more satisfying then curling up on the couch with a glass of Burgundy or Riesling, and thanks to Pet Winery, there’s no reason why the cat can&#... MORE
High-End Feline Entrees
High-End Feline Entrees
The Sheba Craft Collection Comes in Three Flavor Varieties
The pet product market continues to grow on an international level as consumers seek out new ways to treat their furry friends, which is seeing brands respond with new options like the Sheba Craft... MORE
Pet-Friendly Bar Pop-Ups
Pet-Friendly Bar Pop-Ups
London's Pet Pavilion Pawsecco Bar is a Dedicated Bar for Dogs
A new pop-up bar just opened its doors in London, but it is a pet-friendly bar that caters to four-legged creatures. The Pet Pavilion Pawsecco Bar is set up in front of the Pet Pavilion boutique... MORE
play_circle_filled Pet-Friendly Family Phone Plans
Pet-Friendly Family Phone Plans
Telenor's Pet-Friendly Plans Lets People Add Pets to Their Plans
Four-legged friends are widely considered a part of the family, and Telenor’s pet-friendly campaign is enabling consumers to add their furry friends to their family phone plan. Those that... MORE

Related Trend Reports & Custom Market Research

Related Examples

Convenient Pet Insurance Apps
Convenient Pet Insurance Apps
The Healthy Paws Mobile App Offers a Paperless Way Protect Pets
Personalized Pet Insurance Policies
Personalized Pet Insurance Policies
Petplan Offers Customizable Coverage Options for Animal Owners
Canine Car Interior Protectors
Canine Car Interior Protectors
The Ruffwear Dirt Bag Protects Car Interiors from Dirty Dogs
Co-Learning Concept Spaces
Co-Learning Concept Spaces
'Campfire Campus' Sets Itself Apart as Asia’s First Co-Learning Space
Canine-Friendly Bathtub Accessories
Canine-Friendly Bathtub Accessories
The 'Bath Cradle' Makes it Easier to Keep Your Dog Clean
Minimalist Pet Care Collections
Minimalist Pet Care Collections
Houndztooth's Natural Pet Products Boast Sophisticated Packaging
Quirky Cartoon-Inspired Dog Outfits
Quirky Cartoon-Inspired Dog Outfits
Disney Launches a Funny and Adorable Collection for Dogs
Canine Healthcare Kits
Canine Healthcare Kits
The RC Pet Products Pet First Aid Kit Keeps Owners Prepared
play_circle_filled Convenient On-the-Go Pet Feeders
Convenient On-the-Go Pet Feeders
POGO is a Portable Pet Feeder That is Perfect for Traveling
Pet Hair Removal Tools
Pet Hair Removal Tools
BeiYoYo is a Convenient and Portable Three-Piece Pet Hair Removal Tool
Powdered Pet Stain Removers
Powdered Pet Stain Removers
Rocco & Roxie's Stain and Odor Eliminator Works for Both Cats and Dogs
play_circle_filled Pet-Friendly Travel Bags
Pet-Friendly Travel Bags
Sleepypod's Go Bag Design Simplifies the Task of Traveling with a Pet
Affordable Animal Airfare
Affordable Animal Airfare
Silver Airways' 'Fido Fares' are an Easy Way to Bring Pets on Planes
Made-to-Order Cat Foods
Made-to-Order Cat Foods
NomNomNow is Catering to Cats with Custom Direct-to-Consumer Recipes
Travel-Friendly Dog Beds
Travel-Friendly Dog Beds
Spruce Pup's Portable Dog Beds Emphasize on-the-Go Convenience
Pet-Friendly Travel Services
Pet-Friendly Travel Services
'Life Travel' Has a Luxurious Travel Option for Pets and Owners
Hyper-Realistic CGI Campaigns
Hyper-Realistic CGI Campaigns
Google Tests the Boundaries of Forms and Textures in Project Fi Ads
Homemade Cat Food Subscriptions
Homemade Cat Food Subscriptions
'Smalls' Offers Food Custom-Made for Each Consumer's Cat
play_circle_filled Senior-Specific Phone Plans
Senior-Specific Phone Plans
T-Mobile's Unlimited 55+ Plan Was Made for Tech-Savvy Boomers
Yearly Phone Plans
Yearly Phone Plans
FreedomPop Now Provides Affordable Annual Plans For Your Mobile Phone
play_circle_filled Dog-Friendly Travel Packages
Dog-Friendly Travel Packages
The Mercure Hotels 'Happy Tails' Package Treats Pooches to Pampering
Pet Snack Retail Promotions
Pet Snack Retail Promotions
The Einstein Bros. Dogs Eat Free Promotion Celebrates Canines
Dog-Friendly Amusement Parks
Dog-Friendly Amusement Parks
Japan's Fuji-Q Highland is Letting Visitors Bring Pets to the Park
Pet-Friendly Photo Booths
Pet-Friendly Photo Booths
More Than's 'Pet Paws-Port Photo Booth' Spotlights Travel with Pets
Sleek Modular Smartphones
Sleek Modular Smartphones
The 'Essential Phone' Claims to be Future-Proof
Gourmet Pet Food Deliveries
Gourmet Pet Food Deliveries
PetPlate Offers Vet- and Chef-Created Pet Meals by Subscription
RFID-Enabled Pet Feeders
RFID-Enabled Pet Feeders
The SureFeed Microchip Pet Feeder Only Offers Access for Authorized Pets
Cereal-Inspired Pet Foods
Cereal-Inspired Pet Foods
'Breakfast Crunch' by Lily's Kitchen Introduces a Wholesome Pet Meal
British-Style Pet Foods
British-Style Pet Foods
Lily's Kitchen's 'Great British Breakfast' Adapts a Classic Meal for Dogs
Adventurous Pet Food Branding
Adventurous Pet Food Branding
The Venture Cat Food Brand Packaging Focuses on a Storyline
Charitable Rewards Initiatives
Charitable Rewards Initiatives
Virgin Mobile's REGeneration Program Raises Funds for a Good Cause
Personalized Pet Food Subscriptions
Personalized Pet Food Subscriptions
'The Farmer's Dog' is a Meal Subscription Service for Dogs
Pet-Friendly Popcorn Treats
Pet-Friendly Popcorn Treats
This Billy + Margot Snack for Pets is Inspired by Popcorn
Non-Alcoholic Dog Beers
Non-Alcoholic Dog Beers
DoggyBox's 'Bullet Beer' is a Non-Alcoholic Beer for Dogs
Monitoring Data Apps
Monitoring Data Apps
The DataMan Platform Updates Smartphone Users On Their Real-Time Usage
Sustainable Pet Food
Sustainable Pet Food
These Organic Pet Foods are Healthy for Animals and the Environment
Cat-Friendly Broth Meals
Cat-Friendly Broth Meals
Fancy Feast Makes Seafood and Chicken Broth for Cats
play_circle_filled 80s Feline Commercials
80s Feline Commercials
'Temptations' Uses Nostalgia & a Cat Band to Promote its Kitty Treats
High-End Canine Wines
High-End Canine Wines
Apollo Peak Recently Debuted a Line of Dog-Friendly Wines
Missed Call Marketing Campaigns
Missed Call Marketing Campaigns
'Flashcall' Uses Big Data from Missed Calls to Help Brands
Custom Data Plans
Custom Data Plans
T-Mobile's 'Smart Fit' Plan is Tailor-Made Based on 30 Days of Usage
Disruptive Telecom Startups
Disruptive Telecom Startups
Chill Telecom Wants You To Chill Rather Than Worry About Your Bill
Boozy Canine-Friendly Menus
Boozy Canine-Friendly Menus
Scotland's Winged Ox Serves Up Dog-Friendly Beer
play_circle_filled Romantic Cat Food Ads
Romantic Cat Food Ads
This Sheba Cat Food Commercial Shows Just How Devoted Its Pet Owners Are
Sophisticated Feline Wines
Sophisticated Feline Wines
Apollo Peak Brews Alcoholic Beverages Designed Specifically for Cats
Dog-Friendly Brews
Dog-Friendly Brews
Woof & Brew's 'Bottom Sniffer' is a Special Non-Alcoholic Beer for Dogs
Coconut Cat Food Cans
Coconut Cat Food Cans
Party Animal's COCOLICIOUS Range is Enriched with Healthy Coconut Oil
Tuna Can Cat Houses
Tuna Can Cat Houses
The Cat Can Scratcher Pet House is a Funny Way to Entertain a Feline
Bizarre Canine Beers
Bizarre Canine Beers
The Flat12 Paws Beer Drink is Designed Specifically for Dogs to Enjoy
Pooch-Saving Health Drinks
Pooch-Saving Health Drinks
The ‘KOMBUCHADOG’ Drink Helps Rescue Dogs Find Homes