Non-luxury brands adopt marble imagery and designs
Implications - The use of marbled imagery is being incorporated into products by brands not typically considered "high-end," bringing about associations with minimalism and luxury as a result. The use of this simple tweak in design allows mass-market brands to appeal to consumers looking to project the perception of wealth, without having to be so.
Workshop Question - How could your brand create high-brow designs or concepts for mass-market appeal?
Trend Themes
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Marble Design — Adopting the use of marbled imagery into products by brands not considered luxe, can appeal to consumers hoping to convey the perception of wealth.
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Aesthetically Pleasing Beverages — Offering visually stunning drinks can amass social media popularity and potential customer appeal to passionate aesthetes.
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Chic Marble Coffee Accessories — Marble-themed coffee accessories can add a touch of elegance and class to any existing collection.
Industry Implications
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Beauty and Cosmetics — In the cosmetic industry, combining colors in a simple and beautiful way can differentiate products and engage customers.
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Food and Beverage — Premium Senses, artisanal chocolates and aesthetically pleasing beverages offer new ways to enjoy food and beverages on every level.
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Home Decor — Featured throughout fashion, architecture, and design, the minimalistic usage and incorporation of marble imagery can elevate any home decor collection.
4 Featured, 30 Examples:
51,932 Total Clicks
Date Range:
Feb 18 — Aug 18
Trending:
Warm
Consumer Insight Topics:
