Category
Lifestyle
Assisted Choices
Trend cluster
Category
Diversified
Blossom
Orange blossom is being used for health, wellness and beautifying purposes.
2.6
Trend score
Trend
What is the Diversified Blossom trend?
Diversified Blossom: Brands leverage the soothing benefits of orange blossom to for purposes such as skincare, easing indigestion, reducing nausea and more. This tropical and floral ingredient containing essential oils with hydrophilic qualities appeals to health-focused consumers seeking a more holistic lifestyle. Incorporating specific, organic ingredients into beauty, health and culinary products will speak to consumers focused on all-encompassing approaches to their health.
Trend themes
Themes within the Diversified Blossom trend
Three behaviours holding the trend together01
Natural ingredients
Incorporating specific, organic ingredients into beauty, health and culinary products will speak to consumers focused on all-encompassing approaches to their health.
02
Holistic lifestyle
The soothing benefits of orange blossom appeals to health-focused consumers seeking a more holistic lifestyle.
03
Dynamic flavors
Brands are offering diverse honey collections and unique flavored cookies as consumers are looking for new and exciting flavors in their food products.
Industry implications
What the Diversified Blossom trend means for industry
Where the trend changes the playbookFor
Natural beauty industry
With the rise of natural and organic ingredients, there's a disruptive opportunity in the natural beauty industry to create all-encompassing products that cater to the holistic lifestyle of consumers.
For
Health and wellness industry
The trend towards holistic lifestyles in food and beauty products presents a disruptive opportunity in the health and wellness industry to cater to consumers who are looking for all-encompassing approaches to their overall wellbeing.
For
Food and beverage industry
The trend towards dynamic flavors in products like honey collections and cookies provides a disruptive opportunity in the food and beverage industry to create unique and exciting flavor combinations for consumers.
Workshop question
How can your brand appeal to the holistic consumer?
Trend signals
Trend signals for Diversified Blossom
Trend score 2.6 out of 10, from popularity 31%, activity 40%, freshness 8%.
Popularity31%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Diversified Blossom trend
4 featured examples from Mar 8, 2017 to May 4, 2018CategoryLifestyle
Diverse Honey Collections
Rowse Honey Features a Range of Dynamic Flavors
In addition to honey, companies in this industry can create diverse flavor profiles for other products and experiment with unique packaging designs to appeal to consumers.
CategoryLifestyle
Botanical Cocktail Syrups
Floral Elixir Co's Cocktail and Soda Syrups Double as Natural Sweeteners
The beverage industry can explore the production of organic cocktail syrups with botanical flavors to cater to health-conscious consumers.
CategoryFashion
Purifying Orange Beauty Waters
Sheaterra Organics Offers a Mist For Oily Skin
The skincare industry can capitalize on the demand for specialized products targeting oily skin, fostering innovation in the development of effective and tailored solutions.
CategoryLifestyle
Orange Blossom Cookies
These Artisanal Butter Cookies are Infused with Orange Blossom Water
The food manufacturing industry is ripe with opportunities for small businesses who are able to carve out a niche by creating unique products like Orange Blossom Butter Cookies.
