Orange blossom is being used for health, wellness and beautifying purposes
Implications - Brands leverage the soothing benefits of orange blossom to for purposes such as skincare, easing indigestion, reducing nausea and more. This tropical and floral ingredient containing essential oils with hydrophilic qualities appeals to health-focused consumers seeking a more holistic lifestyle. Incorporating specific, organic ingredients into beauty, health and culinary products will speak to consumers focused on all-encompassing approaches to their health.
Workshop Question - How can your brand appeal to the holistic consumer?