Orange blossom is being used for health, wellness and beautifying purposes
Implications - Brands leverage the soothing benefits of orange blossom to for purposes such as skincare, easing indigestion, reducing nausea and more. This tropical and floral ingredient containing essential oils with hydrophilic qualities appeals to health-focused consumers seeking a more holistic lifestyle. Incorporating specific, organic ingredients into beauty, health and culinary products will speak to consumers focused on all-encompassing approaches to their health.
Workshop Question - How can your brand appeal to the holistic consumer?
Trend Themes
1. Natural Ingredients - Incorporating specific, organic ingredients into beauty, health and culinary products will speak to consumers focused on all-encompassing approaches to their health.
2. Holistic Lifestyle - The soothing benefits of orange blossom appeals to health-focused consumers seeking a more holistic lifestyle.
3. Dynamic Flavors - Brands are offering diverse honey collections and unique flavored cookies as consumers are looking for new and exciting flavors in their food products.
Industry Implications
1. Natural Beauty Industry - With the rise of natural and organic ingredients, there's a disruptive opportunity in the natural beauty industry to create all-encompassing products that cater to the holistic lifestyle of consumers.
2. Health and Wellness Industry - The trend towards holistic lifestyles in food and beauty products presents a disruptive opportunity in the health and wellness industry to cater to consumers who are looking for all-encompassing approaches to their overall wellbeing.
3. Food and Beverage Industry - The trend towards dynamic flavors in products like honey collections and cookies provides a disruptive opportunity in the food and beverage industry to create unique and exciting flavor combinations for consumers.
