Booze-infused skincare aims to enrich the self-care process
Implications - Though many stray from skincare items containing alcohol, the many beneficial ingredients that alcohol-based beverages often contain are now being infused into various self-care products and services. The use of wine and beer in these items allows for brands to create distinct selling points while triggering automatic associations with luxury in consumers.
Workshop Question - How could your brand better create the perception of luxury in its products/services?
Trend Themes
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Food-infused Skincare — Beauty brands are leveraging the beneficial ingredients present in alcohol-based drinks such as beer, wine, and sake to create distinct selling points and offer unique skincare products and services.
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Clean and Natural Ingredients — Consumers seek skincare products that contain clean, whole food ingredients available in their meals and prefer food-grade additions to their personal care items for topical use.
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Vinotherapy — The practice of vinotherapy is gaining popularity whereby beauty and spa centers utilize every part of the grape, including skin and seeds, to offer immersive and luxurious experiences to patrons.
Industry Implications
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Beauty and Personal Care — The beauty and personal care industry can explore incorporating alcoholic ingredients in skincare products, leveraging clean and natural ingredients, and evoking unique experiences.
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Food and Beverage — The food and beverage industry can create opportunities to supply clean, whole food ingredients to beauty brands and venture into stand-alone vinotherapy services that expand on existing wine-related tourism.
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Tourism and Hospitality — Tourism and hospitality can create unique wine tourism experiences and services such as vinotherapy spas and wine-infused cuisine, beverages, and desserts.
