Category
Fashion
Scaled Restraint
Trend cluster
Category
Booze
Infusion
Booze-infused skincare aims to enrich the self-care process.
2.5
Trend score
Trend
What is the Booze Infusion trend?
Booze Infusion: Though many stray from skincare items containing alcohol, the many beneficial ingredients that alcohol-based beverages often contain are now being infused into various self-care products and services. The use of wine and beer in these items allows for brands to create distinct selling points while triggering automatic associations with luxury in consumers.
Trend themes
Themes within the Booze Infusion trend
Three behaviours holding the trend together01
Food-infused skincare
Beauty brands are leveraging the beneficial ingredients present in alcohol-based drinks such as beer, wine, and sake to create distinct selling points and offer unique skincare products and services.
02
Clean and natural ingredients
Consumers seek skincare products that contain clean, whole food ingredients available in their meals and prefer food-grade additions to their personal care items for topical use.
03
Vinotherapy
The practice of vinotherapy is gaining popularity whereby beauty and spa centers utilize every part of the grape, including skin and seeds, to offer immersive and luxurious experiences to patrons.
Industry implications
What the Booze Infusion trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty and personal care industry can explore incorporating alcoholic ingredients in skincare products, leveraging clean and natural ingredients, and evoking unique experiences.
For
Food and Beverage
The food and beverage industry can create opportunities to supply clean, whole food ingredients to beauty brands and venture into stand-alone vinotherapy services that expand on existing wine-related tourism.
For
Tourism and Hospitality
Tourism and hospitality can create unique wine tourism experiences and services such as vinotherapy spas and wine-infused cuisine, beverages, and desserts.
Workshop question
How could your brand better create the perception of luxury in its products/services?
Trend signals
Trend signals for Booze Infusion
Trend score 2.5 out of 10, from popularity 36%, activity 31%, freshness 8%.
Popularity36%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Booze Infusion trend
5 featured examples from Feb 25, 2016 to Apr 9, 2018CategoryLifestyle
Bathing Beer Spas
The Hop in the Spa Offers Luxurious Water Soaks in Microbrew Ale
The craft beer industry can collaborate with spas to offer unique experiences leveraging their beer as an ingredient in the spa treatments.
CategoryLifestyle
Luxurious Vinotherapy Spas
Ella di Rocco Tailors the Spa Experience Around Fine Wine
The spa and wellness industry can capitalize on the vinotherapy trend by incorporating wine-based treatments and experiences into their service offerings.
CategoryFashion
Restorative Clay Masks
Ceramiracle's First LIGHT The Reboot Mask Was Inspired by an Age-Old Recipe
The skincare industry can continue to innovate by experimenting with and incorporating unique combinations of ingredients that offer multiple benefits for various skin types.
CategoryFashion
Wine-Infused Face Masks
Miss Spa's Newest Face Sheet Mask Features Red Wine Extract
Skincare brands can capitalize on the trend of incorporating food ingredients, such as red wine extract, to create unique and effective products.
CategoryFashion
Sake-Infused Face Serums
BOSCIA's Hydrating Sake Essence Improves Dryness, Redness and More
Beauty industry can explore creating innovative skincare products using sake-infused serums, caffeine, and sea whip extract.
