Gamified Cosmetic

Cosmetic brands adopt gamification into their campaigns to boost engagement

Implications - The adoption of gamification in the application and/or selling of makeup is increasingly common as cosmetic brands seek to engage consumers in an oversaturated market. The adoption of gamified ads, pop-ups and apps in the cosmetic industry caters to consumers seeking brand experiences, rather than only the products or services being offered.
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
86,068 Total Clicks
Jan 17 - Aug 18
This Month and Warm
TechArt & DesignFashionCosmetics
Featured Examples
Cosmetic Brand Arcades - Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
SCORE 9
This Year and V. Hot 6,694 Clicks Pub: Mar 5, 18
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
Fashion and cosmetics brand Chanel recently opened a unique new environment for consumers to discover its products in a playful setting—the Coco Game Center in Tokyo, Japan. The pop-up game... [More]
Cinematic Makeup Trivia Games - This Revlon Campaign Allowed Moviegoers to Win Makeup with Timeplay
SCORE 6.1
Warm 2,451 Clicks Pub: Jan 13, 17
Cinematic Makeup Trivia Games
This Revlon Campaign Allowed Moviegoers to Win Makeup with Timeplay
Makeup-wearing moviegoers are sure to appreciate this Revlon campaign, which invited them to participate in a Timeplay game where they had the chance to win a free tube of lipstick. The Revlon... [More]
Color-Changing AR Hair Ads - Clairol and Snapchat are Testing Shoppable Augmented Reality Ads
SCORE 8.3
This Year and Hot 648 Clicks Pub: May 4, 18
Color-Changing AR Hair Ads
Clairol and Snapchat are Testing Shoppable Augmented Reality Ads
Although there are many online tools and apps that provide consumers with virtual makeovers, it has always been a challenge for hair color to be altered with the same ease as virtual makeup—... [More]
Gamified AR Makeup Apps - The 'Wow How' App Uses Gaming Tech to Teach Consumers Application Tricks
SCORE 8.3
This Month and Hot 668 Clicks Pub: Aug 9, 18
Gamified AR Makeup Apps
The 'Wow How' App Uses Gaming Tech to Teach Consumers Application Tricks
Augmented reality technology has been adopted by some of the largest cosmetic companies and beauty retailers, mainly for the purposes of helping consumers discover new products and partake in... [More]
AR Fragrance Campaigns - 'DKNY Stories' is Being Promoted on BeautyPlus with an Exclusive Filter
SCORE 6.5
This Month and Warm 177 Clicks Pub: Aug 23, 18
AR Fragrance Campaigns
'DKNY Stories' is Being Promoted on BeautyPlus with an Exclusive Filter
Fragrance campaigns are often full of rich, sensory imagery and cues that aim to conjure a memory or paint a picture of its essence for those who yet to smell a scent. For the launch of the new DKNY... [More]
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