Category
Fashion
Scaled Restraint
Trend cluster
Category
Anti-Age
Tresses
Hair care brands adopt anti-aging messaging for tresses.
4.3
Trend score
Trend
What is the Anti-Age Tresses trend?
Anti-Age Tresses: Brands that specialize in the process of maintaining healthy hair are now targeting customers concerned with aging, and the various impacts that can have on their tresses. Such branding targets the same concerns that most have regarding their hair – such as dryness and hair loss – but introduces it in a new way so as to be perceived as specialized for the demographic it's targeting.
Trend themes
Themes within the Anti-Age Tresses trend
Three behaviours holding the trend together01
Anti-Aging Haircare
Brands are introducing haircare products targeting the concerns of aging by creating specialized products that treat dryness, hair loss and more with anti-aging messaging.
02
Drinkable Beauty Supplements
A growing number of consumers are turning to nutritional and dietary supplements that offer anti-aging benefits to support hair, nails and skin.
03
Haircare Systems
New two-step revitalizing haircare systems with innovative ingredients, like melanin, are proven to reduce graying, nourish and promote fuller, stronger hair.
Industry implications
What the Anti-Age Tresses trend means for industry
Where the trend changes the playbookFor
Cosmetics and Skincare
Cosmetic brands can introduce anti-aging haircare products under their established beauty and skincare lines to elevate and expand their brand.
For
Pharmaceuticals
Pharmaceutical companies can expand their product line to develop haircare treatment options that can be taken orally or topically to promote hair growth and reduce graying.
For
Nutraceuticals
With the growing desire for natural ingredients and supplements, the haircare industry can adopt nutraceutical ingredients like collagen for their products that provide health and beauty benefits.
Workshop question
How could your brand create the perception of specialization or personalization?
Trend signals
Trend signals for Anti-Age Tresses
Trend score 4.3 out of 10, from popularity 67%, activity 54%, freshness 8%.
Popularity67%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Anti-Age Tresses trend
5 featured examples from Aug 30, 2017 to Jun 2, 2018CategoryFashion
Ayurvedic Hair Oils
The Rathira Ayurveda 10 Days Hair Oil Prevents Hair Loss and Cures Dandruff
The beauty industry can offer Ayurvedic haircare products made using natural ingredients without complex technologies or chemicals to appeal to consumers who prefer natural soluti…
CategoryLifestyle
Drinkable Anti-Aging Shots
AETHERN's Beauty Supplement Takes the Form of an Easy-to-Drink Elixir
Beauty companies can create similar supplement products with specialized blends targeting skin health and beauty.
CategoryLifestyle
Anti-Aging Collagen Elixirs
Crushed Tonic Makes Anti-Aging Elixirs That are Collagen-Rich
This industry could benefit from creating and marketing drinks and supplements that focus on enhancing health and well-being through the use of natural ingredients and effective t…
CategoryFashion
Anti-Aging Hair Systems
SeroVital Hair Regeneres Delivers Melanin to the Roots & Reduces Graying
Hair care industry can explore natural ingredients and innovative delivery mechanisms for hair therapy products.
CategoryFashion
Blowout-Enhancing Hair Butters
Alterna Haircare's Butter Improves Hair's Texture and Appearance
Opportunity for haircare companies to develop a range of hair butters and creams that improve hair health and appearance, while also protecting hair from high temperatures.
