Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pre-Workout
Care
Pre-workout beverages aim to enhance fitness capabilities.
2.8
Trend score
Trend
What is the Pre-Workout Care trend?
Pre-Workout Care: Thought most health-conscious consumers are aware of specialty post-workout beverages, pre-workout beverages are becoming increasingly popular. Incorporated with everything from metabolism-boosting to energy enhancing ingredients, these products allow fitness brands to expand their product lines with a simple shift in marketing strategy, while offering consumers the perceived ability-enhancement they achieve through such items.
Trend themes
Themes within the Pre-Workout Care trend
Three behaviours holding the trend together01
Pre-workout Beverages
Pre-workout beverages are becoming increasingly popular among health-conscious consumers.
02
Metabolism-Boosting Drinks
Drinks that aim to boost metabolism are gaining traction in the fitness industry.
03
Candy and Soda Flavored Performance Drinks
Performance drinks with unique and unconventional flavors, such as candy and soda, are disrupting the market.
Industry implications
What the Pre-Workout Care trend means for industry
Where the trend changes the playbookFor
Fitness Industry
Fitness brands can expand their product lines with pre-workout beverages and other metabolism-boosting drink options, appealing to health-conscious consumers.
For
Beverage Industry
The demand for functional and unique-flavored drinks is driving innovation in the market, offering opportunities for companies to expand their product lines.
For
Supplement Industry
The popularity of fast-acting nutritional powders and other supplements is growing as consumers look for ways to enhance their workouts and overall health.
Workshop question
Consider how your brand could switch how it's product/service is marketed?
Trend signals
Trend signals for Pre-Workout Care
Trend score 2.8 out of 10, from popularity 34%, activity 43%, freshness 8%.
Popularity34%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pre-Workout Care trend
6 featured examples from Apr 19, 2017 to May 8, 2019CategoryLifestyle
Metabolism-Boosting Workout Drinks
The PhD 'Pre-Wkt BURN' Pre-Workout Drink Features TeaCrine
The beverage industry has the opportunity to innovate and capitalize on the demand for metabolism-boosting drinks by creating new and improved formulations.
CategoryLifestyle
Metabolism-Boosting Energy Drinks
The CELSIUS HEAT Energy Drinks are Carbonated and Flavorful
The metabolism-boosting trend opens up opportunities for the functional beverages industry to create innovative products that enhance energy levels and support weight management.
CategoryLifestyle
Summer Treat-Inspired Health Drinks
The New CELSIUS HEAT Pre-Workout Drink Flavors are Sugar-Free
The beverage industry can explore new product lines and flavors to cater to fitness enthusiasts and athletes.
CategoryLifestyle
Soda-Flavored Performance Drinks
Ghost Legend Pre-Workout Mix Comes in a Cherry Limeade Flavor
Supplement companies are exploring unconventional partnerships and flavor profiles to attract a wider range of customers and make their products more accessible.
CategoryLifestyle
Candy-Flavored Pre-Workout Drinks
Ghost's Pre-Workout Drink Mixes Taste Like Swedish Fish & More
Functional drinks manufacturers and beverage companies can incorporate candy-inspired flavorings and functional ingredients to cater to health-conscious consumers looking for a un…
CategoryLifestyle
Fast-Acting Nutritional Powders
Kegenix Keto Meal Replacements Work to Keep the Stomach Satisfied
Innovations in the health and wellness industry to create meal replacements and supplements for achieving various nutritional goals, including weight loss and brain health.
