With the debut of Ghost's new Cherry Limeade-flavored pre-workout mix, you might just start looking forward to gym days.
For the past year, the supplement company Ghost has been working on a special project with the fast food brand Sonic. After a lot of trial and error, the brands have debuted a pre-workout mix that tastes just like Sonic's iconic Cherry Limeade drink. According to Ghost, the mixture contains a blend of L-Citrulline, L-Citrulline, Alpha-GPC, and other supplements to power you through your next workout and provide the best "pump."
While the partnership between a fast food company and a supplement brand may seem unusual, the Cherry Limeade-flavored pre-workout mix suggests that supplement companies like Ghost are looking for clever ways to introduce young consumers to protein powders and other supplements.
Image Credit: <i> Ghost.</i>
Key Themes Behind This Trend
- Soda-flavored Supplements
- Supplement companies are exploring unique flavors, such as soda, to attract young consumers to protein powders and other supplements.
- Collaborations Between Supplement and Fast Food Companies
- Supplement companies are partnering with fast food brands to leverage their popular flavors and attract a wider range of customers.
- Performance Drinks with Unique Flavors
- Companies are innovating in the performance drink space by offering drink flavors that deviate from traditional tastes and introduce new experiences to customers.
Where This Applies
- Supplement Industry
- Supplement companies are exploring unconventional partnerships and flavor profiles to attract a wider range of customers and make their products more accessible.
- Fast Food Industry
- Fast food brands have an opportunity to collaborate with supplement companies to monetize on their popular flavors and expand their business into the supplement space.
- Fitness Industry
- Companies in the fitness industry can differentiate themselves by offering unique performance drinks that provide customers with novel experiences and flavors.
