The Beyond Raw Lit Jolly Rancher Cherry pre-workout supplement is the latest flavor being launched at GNC perfect for fans of the namesake candy to enjoy as part of their athletic regime.
The flavor comes in a pre-workout powder alongside the ready-to-drink can, which are both formulated with caffeine alongside a bevy of boosting ingredients. The product is being launched at participating locations nationwide as well as online and comes with 30 servings per jar of powder. The supplement could help to support athletes looking for that bit of extra energy when heading to the gym.
Vice President of Merchandising at GNC Kevin Maloberti commented on the Beyond Raw Lit Jolly Rancher Cherry pre-workout supplement saying, "The launch of our Jolly Rancher Cherry flavour is our newest collaboration with The Hershey Company. Time and again, we’ve seen science-backed formulas with mouth-watering flavours yield both results and connection with our consumers.”
What's Driving This Trend
- Candy-flavored Supplements
- Opportunity for supplement companies to expand their product lines with unique and appealing flavors.
- Clinically Dosed Pre-workouts
- Potential to create competitive advantage by using clinically proven dosages of ingredients in pre-workout formulations.
- Collaborative Product Development
- Opportunities to create mutually beneficial partnerships with recognizable brands to create unique and marketable products.
Who This Affects Most
- Sports Supplements
- This industry can take advantage of the growth in flavored supplements by offering more unique and diverse options to appeal to consumers.
- Fitness and Gym
- Gyms can take advantage of the growing market for supplements by selling them on-site, helping to promote fitness and increase revenue.
- Food and Beverage
- Companies in the food and beverage industry can partner with supplement companies to create unique products that appeal to consumers interested in both healthy living and indulgence.
