GHOST HYDRATION Launches Four Flavors with Zero Caffeine
Grace Mahas — January 29, 2024 — Lifestyle
References: drinkghost
GHOST®, a lifestyle sports nutrition brand, has launched GHOST® HYDRATION, the first authentically licensed ready-to-drink (RTD) hydration beverage, available in four flavors: ORANGE SQUEEZE, LEMON LIME, KIWI STRAWBERRY, and SOUR PATCH KIDS® "REDBERRY®." Designed for all-day hydration, GHOST® HYDRATION stands out with zero caffeine, transparent ingredient dosages on the Full Disclosure Label, and 996mg total electrolytes to replenish those lost in sweat. This vegan-friendly, gluten-free beverage, naturally colored and devoid of sugar, caters to a wide range of preferences with both classic and innovative flavors.
Dan Lourenco, Co-Founder and CEO of GHOST®, highlights the drink's efficacy and unique flavor collaborations. Building on their powdered hydration product's success, GHOST® HYDRATION is a flexible, functional thirst quencher enriched with 100% RDA of Vitamins B6, B12, Vitamin C, and premium ingredients like Aquamin® and Senactiv®. This innovative hydration solution is available at 7-Eleven, Kroger, Walmart, Target, and more, offering a new level of flavor and refreshment. For more details, visit drinkghost.com.
Dan Lourenco, Co-Founder and CEO of GHOST®, highlights the drink's efficacy and unique flavor collaborations. Building on their powdered hydration product's success, GHOST® HYDRATION is a flexible, functional thirst quencher enriched with 100% RDA of Vitamins B6, B12, Vitamin C, and premium ingredients like Aquamin® and Senactiv®. This innovative hydration solution is available at 7-Eleven, Kroger, Walmart, Target, and more, offering a new level of flavor and refreshment. For more details, visit drinkghost.com.
Trend Themes
1. Ready-to-drink Hydration Products - The launch of GHOST HYDRATION's ready-to-drink hydration beverage with unique flavors and transparent ingredient dosages presents an opportunity for the beverage industry to cater to a wider range of consumer preferences.
2. Zero Caffeine Beverages - The introduction of GHOST HYDRATION's caffeine-free hydration drinks taps into the growing demand for non-caffeinated beverage options, providing an opportunity for the beverage industry to cater to health-conscious consumers.
3. Transparent Ingredient Labeling - GHOST HYDRATION's Full Disclosure Label, which provides transparent ingredient dosages, reflects the increasing consumer demand for transparency and presents an opportunity for the food and beverage industry to build trust with consumers.
Industry Implications
1. Sports Nutrition - GHOST HYDRATION's launch of the first authentically licensed ready-to-drink hydration beverage in collaboration with a lifestyle sports nutrition brand opens up opportunities for the sports nutrition industry to expand their product offerings.
2. Convenience Stores - The availability of GHOST HYDRATION at major convenience store chains such as 7-Eleven offers opportunities for the convenience store industry to diversify their beverage selections and attract health-conscious consumers.
3. Retail - The inclusion of GHOST HYDRATION at retailers like Kroger, Walmart, and Target presents an opportunity for the retail industry to tap into the growing market of consumers seeking innovative and healthier beverage options.
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