Designers present fantastical runway shows with surreal mythical elements
Implications - Designers are infusing their runway presentations with mythical, ominous motifs, and in particular utilizing symbols associated with the Surrealist art movement. This development suggests a self-awareness on the part of the designers that given the current financial and political climate, a majority of consumers may find the world of high fashion inaccessible to the point of fantasy, and as such are looking to make a connection by acknowledging the divide.
Workshop Question - What creative elements can you incorporate into the presentation of your product in order to better communicate a self-awareness around the potential divide between luxury and non-luxury brands?
Trend Themes
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Fantastical Runway Presentations — Designers are incorporating mythical and surreal motifs in their runway shows, appealing to the consumer who desires a sense of magical escapism.
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Creative Expression on Fashion Silhouettes — Paint-splattered and dream-inspired clothes have become staple adds to runway offerings, inspiring designers to marry traditional notions of artistry with fashion and stir creative conversation.
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Chunky Gothic Footwear — Designers are collaborating with sneaker and alternate fashion brands, launching unique styles - particularly chunky, goth-style shoes perfect for the avant-garde or punk fashion follower.
Industry Implications
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Fashion — Incorporating dream-like motifs to runway clothes and adding whimsical accessories can have a profound effect on consumer perception towards high fashion, making it more inclusive and desirable.
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Art — Using art as inspiration for runway clothes and merging it with fashion can pique interdisciplinary concepts, drawing art enthusiasts and fashion followers alike to buy in or participate in culture.
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Footwear — Innovating on bulky, gothic and punk-inspired shoes can cater to fashion subcultures not commonly represented by shoe brands, providing the opportunity for emerging fashion followers and unique fashionistas to feel part of the market.
4 Featured, 28 Examples:
204,751 Total Clicks
Date Range:
Feb 18 — Aug 18
Trending:
V. Hot
Consumer Insight Topics:
