Category
Fashion
Scaled Restraint
Trend cluster
Category
Topical
Electrolyte
Electrolytes are being infused into skincare products.
3.3
Trend score
Trend
What is the Topical Electrolyte trend?
Topical Electrolyte: While most people are familiar with replenishing electrolytes via food and beverages, the skincare industry is now offering topical means of reaping the benefits of these salts. Known to stimulate muscles and nerves and maintain healthy cellular function, electrolytes in skincare allows for brands to establish a distinct selling point that automatically establishes trust for its seemingly "medical" associations.
Trend themes
Themes within the Topical Electrolyte trend
Three behaviours holding the trend together01
Topical Electrolyte
Skincare industry is incorporating electrolytes in their products for healthy cellular function and stimulation that offers a new distinct selling point.
02
Superfood-Integrated Skincare Kits
Combining superfoods with skin care ingredients helps nourish the skin and provide more hydration, minerals and electrolytes.
03
Fitness-Enhancing Moisturizers
Moisturizers that claim to restore electrolytes after a workout offer a component for those seeking to improve both their health and appearance.
Industry implications
What the Topical Electrolyte trend means for industry
Where the trend changes the playbookFor
Skincare
Innovations in skincare - incorporating electrolyte, superfood and fitness-enhancing elements - offer unique new product features.
For
Beauty
Adding healthy elements like electrolytes and superfoods to oft-used items like lip balm and makeup setting spray adds a fresh dimension to the beauty industry.
For
Fitness
Replenishing lost electrolytes after an exercise routine creates a whole new market segment for electrolyte-infused beauty products world over.
Workshop question
Consider an added element to your product/service that would make for a unique selling point.
Trend signals
Trend signals for Topical Electrolyte
Trend score 3.3 out of 10, from popularity 51%, activity 41%, freshness 8%.
Popularity51%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Topical Electrolyte trend
5 featured examples from Jun 22, 2017 to Feb 13, 2018CategoryFashion
Superfood-Integrated Skincare Kits
First Aid Beauty's Cleanse and Prime Kits Illuminate the Skin
The integration of holistic and superfood-based ingredients presents an opportunity for beauty companies to create more natural and healthy skincare products.
CategoryFashion
Consumer-Inspired Skincare Kits
This Elemis x Foreo Skincare System Combines Two Favorite Products
The skincare sector can explore the creation of bundled sets that combine complementary products to enhance value and customer satisfaction.
CategoryLifestyle
Electrolyte-Infused Lip Balms
SweatWellth's New Product Helps the Lips to Retain Healthy Fluids
Companies can innovate by developing electrolyte-infused skincare and other personal care products for those with active lifestyles.
CategoryMarketing
Designer Coconut Setting Mists
Marc Jacobs New Setting Spray Keeps Makeup in Place All Day
Opportunity for cosmetic companies to create innovative setting sprays that improve the longevity of makeup.
CategoryLifestyle
Fitness-Enhancing Moisturizers
Biotherm is Offering a Cream That Claims to Restore Electrolytes
Skincare industry can explore innovative ways to enhance physical fitness through products that complement healthy diets.
