Electrolytes are being infused into skincare products
Implications - While most people are familiar with replenishing electrolytes via food and beverages, the skincare industry is now offering topical means of reaping the benefits of these salts. Known to stimulate muscles and nerves and maintain healthy cellular function, electrolytes in skincare allows for brands to establish a distinct selling point that automatically establishes trust for its seemingly "medical" associations.
Workshop Question - Consider an added element to your product/service that would make for a unique selling point.
Trend Themes
1. Topical Electrolyte - Skincare industry is incorporating electrolytes in their products for healthy cellular function and stimulation that offers a new distinct selling point.
2. Superfood-integrated Skincare Kits - Combining superfoods with skin care ingredients helps nourish the skin and provide more hydration, minerals and electrolytes.
3. Fitness-enhancing Moisturizers - Moisturizers that claim to restore electrolytes after a workout offer a component for those seeking to improve both their health and appearance.
Industry Implications
1. Skincare - Innovations in skincare - incorporating electrolyte, superfood and fitness-enhancing elements - offer unique new product features.
2. Beauty - Adding healthy elements like electrolytes and superfoods to oft-used items like lip balm and makeup setting spray adds a fresh dimension to the beauty industry.
3. Fitness - Replenishing lost electrolytes after an exercise routine creates a whole new market segment for electrolyte-infused beauty products world over.
