Meme Realism

Brands bring adopt memes and jokes into actual product lines and marketing campaigns

Implications - As meme culture continues to be an important part of the lifestyle habits of cohorts like Gen Z, brands are taking note and adapting those cultural references into real-world campaigns and product lines. Meme culture, and the satirical method of communication and humor that embodies it, is something that has become so frequently shared that it’s become it’s own form of communication. As such, brands are taking what was once only online humor and using it for inspiration for clothing lines and marketing campaigns. This showcases a desire from brands to not only connect with younger generations, but also tap into actual lifestyle habits of their consumers to create a more authentic brand experience.
SCORE 9.1
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Activity
Freshness
Megatrends
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152,818 Total Clicks
Nov 16 - Aug 18
This Month and V. Hot
FashionMarketingSocial Media
Featured Examples
Meme-Inspired Fashion Ads - Gucci Partners with Viral Meme-Makers for a New Set of Creative Ads
SCORE 8
Hot 8,370 Clicks Pub: Mar 22, 17
Meme-Inspired Fashion Ads
Gucci Partners with Viral Meme-Makers for a New Set of Creative Ads
Italian luxury brand Gucci recently launched an excellent new advertising effort that sees meme-inspired ads presented on the Instagram platform and in a stunning interactive layout on the Digital... [More]
Humorous Luxurious Fashion Collages - Meme-Maker Teamed Up with Fendi for Fall/Winter 2018
SCORE 8.6
This Year and V. Hot 7,637 Clicks Pub: Feb 5, 18
Humorous Luxurious Fashion Collages
Meme-Maker Teamed Up with Fendi for Fall/Winter 2018
Illustrator, graphic designer and renowned meme-maker Hey_Reilly produced a set of humorous luxurious fashion collages and prints for Fendi’s Fall/Winter 2018 line. The creative became known... [More]
Gigantic Meme Culture Editorials - HBX and @Itsmaysmemes Highlight Dramatic Fashion Styles
SCORE 8.3
This Year and Hot 2,456 Clicks Pub: Mar 29, 18
Gigantic Meme Culture Editorials
HBX and @Itsmaysmemes Highlight Dramatic Fashion Styles
The latest editorial by HBX is centered around dramatic fashion styles and the effects of Internet meme culture on the the industry, as well as “every facet of modern [society].” For the... [More]
Meme-Inspired Clothing - This Clothing Collection Was Inspired by the 'Arthur Fist' Meme
SCORE 7.5
Warm 6,995 Clicks Pub: Nov 7, 16
Meme-Inspired Clothing
This Clothing Collection Was Inspired by the 'Arthur Fist' Meme
The “Arthur Fist” meme has come to be a popular joke on social media that is used to make light of small daily annoyances and the site ‘Beloved Shirts’ is capitalizing on... [More]
Incognito Normcore Apparel - The Heron Preston Spring/Summer 2018 Lookbook is Heavily Layered
SCORE 6.3
Warm 2,136 Clicks Pub: Aug 23, 17
Incognito Normcore Apparel
The Heron Preston Spring/Summer 2018 Lookbook is Heavily Layered
The Heron Preston Spring/Summer 2018 lookbook marries the label’s workwear-inspired staples with graphic tees that are whimsical and youthful. Known for its utilitarian casuals, the streetwear... [More]
Feathered Eyebrow Looks - These Beauty Bloggers Have Artfully Transformed Their Eyebrows
SCORE 6.9
Warm 1,803 Clicks Pub: Apr 18, 17
Feathered Eyebrow Looks
These Beauty Bloggers Have Artfully Transformed Their Eyebrows
As thick eyebrows have continued to remain popular in the beauty world, some creatives have been trying out different variations of looks in order to take advantage of the hair — with one being... [More]
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