Brands adopt memes and jokes into actual product lines and marketing campaigns
Implications - As meme culture continues to be an important part of the lifestyle habits of cohorts like Gen Z, brands are taking note and adapting those cultural references into real-world campaigns and product lines. Meme culture, and the satirical method of communication and humor that embodies it, is something that has become so frequently shared that it’s become it’s own form of communication. As such, brands are taking what was once only online humor and using it for inspiration for clothing lines and marketing campaigns. This showcases a desire from brands to not only connect with younger generations, but also tap into actual lifestyle habits of their consumers to create a more authentic brand experience.
Workshop Question - How can your brand integrate the cultural habits of your core consumers into your products and services?
Trend Themes
1. Meme Culture Marketing - The rise of meme culture allows for brands to creatively incorporate and market through memes, opening a new avenue of connection with younger generations.
2. Collaborative Branding with Social Media Influencers - Brands utilizing the popularity of social media influencers to connect on a more personal level with consumers, and create an authentic brand experience.
3. Humorous and Satirical Fashion Advertising - Younger generations' interest in humor and satire is allowing brands to experiment with more innovative and bold advertising styles.
Industry Implications
1. Fashion - Fashion industry professionals can look to incorporate memes and humor into their clothing and advertising to appeal to younger generations.
2. Marketing and Advertising - Marketing and advertising professionals can utilize meme culture as a method for content creation and consumer engagement, and also collaborate with social media influencers to create more authentic campaigns.
3. Social Media and Influencer Marketing - Social media professionals can develop new strategies that incorporate meme-heavy, humor-based content and work to connect with younger generations on a more personal level.
6 Featured, 54 Examples:
335,369 Total Clicks
Date Range:
Nov 16 — Aug 18
Trending:
V. Hot
Consumer Insight Topics:
