Category
Lifestyle
Assisted Choices
Trend cluster
Category
Piquant
Confection
Sweet and spicy dessert options rise in popularity.
2.6
Trend score
Trend
What is the Piquant Confection trend?
Piquant Confection: With the rise of experimental food consumption has come the popularity of spicy desserts. These products are able to pique the interest of those entrenched in foodie culture, while also retaining a sense of familiarity for consumers who are less curious or experimental in their consumption choices.
Trend themes
Themes within the Piquant Confection trend
Three behaviours holding the trend together01
Spicy Desserts
Spicy desserts are gaining popularity in experimental food consumption, creating an opportunity for food and beverage companies to experiment with unique flavor combinations.
02
Veggie-Infused Ice Cream
The practice of including vegetables in dairy products like ice cream is becoming increasingly common, presenting an opportunity for food companies to offer creative flavor combinations to health-conscious consumers.
03
Ultra-Spicy Foods
The launch of ultra-spicy food items, such as the Carolina Reaper-infused ice cream, is appealing to adventurous foodies, further strengthening the trend for very spicy foods, and creating an opportunity for food companies to experiment with unique hot and spicy flavors.
Industry implications
What the Piquant Confection trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage companies can experiment with unique flavor combinations to tap into the rising popularity of spicy and vegetable-infused desserts.
For
CBD-infused Foods
Cannabis-based food products, including THC-infused chocolate bars, present a growing opportunity for entrepreneurs in the cannabis industry.
For
Restaurant Industry
With Flamin’ Hot Cheetos ice creams, cupcakes, and other experimental food combinations, restaurateurs can draw in adventurous foodies while crafting unique and novel culinary treats.
Workshop question
Consider a surprise element your brand could insert into its products/services?
Trend signals
Trend signals for Piquant Confection
Trend score 2.6 out of 10, from popularity 30%, activity 40%, freshness 8%.
Popularity30%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Piquant Confection trend
5 featured examples from Aug 12, 2017 to Jul 27, 2018CategoryLifestyle
Fiery Pepper-Infused Ice Cream
The Aldwych Cafe and Ice Cream Parlor Serves Ultra-Spicy Ice Cream
The food and beverage industry can explore creating and marketing spicy desserts, such as spicy ice cream, to cater to consumers seeking unique and bold flavors.
CategoryLifestyle
Spicy Snack Ice Creams
Drill’d Ice Cream Serves Ice Cream Blended with Flamin’ Hot Cheetos
Ice cream brands can experiment with unconventional flavors like Flamin’ Hot Cheetos to create unique products.
CategoryLifestyle
Sweet Corn Ice Creams
This Fruit and Vegetable Dessert Blends Sweet Corn and Berries
Incorporating fruit and vegetable ingredients into various food and beverage products.
CategoryLifestyle
Spicy THC Chocolate Bars
This THC-Infused Chocolate Bar Contains New Mexican Chipotle
Disruptive innovation opportunity: Explore innovative and unique flavors, ingredients, and product formats within the cannabis edibles market.
CategoryLifestyle
Spicy Cheese Puff Cupcakes
Sprinkles' New Flamin’ Hot Cheetos Cupcake is a Fiery Dessert
Bakeries have an opportunity to experiment with new flavor combinations and introduce unique and unconventional baked goods to cater to changing consumer preferences.
